Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools and knowledge, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.
Great ways to socially listen include listening to what it is that your competitors are, or are not, posting. If your competitors are doing a poor job with responding to customers on social media, this creates a great opportunity for you to swoop in and create better relations with the customers in your field. Another very important part of social listening is to assess how the things that you post resonate with your audience. If a post does very well with engagements amongst your followers, you can then model other postings after it. If a posting does poorly, you can then learn from that and edit your following postings. Continue reading “Social Listening… Listen Up”