Google Search Working on Adding Video to Search Results

“How tall is Will Ferrel?” You type into Google, expecting a simple number to pop up and conclude your searches, but what if, instead, Will Ferrel himself popped up in a video answering your exact question? This is the next project for Google, search videos of celebrities answering your commonly Googled questions! This feature is meant to make searches more interesting and interactive, for now only on mobile devices but the desktop frontier is also being investigated by the team who has come up with this idea. These videos are held to the same content policies of anything that you may search through Google, and celebrities do have the choice of whether or not they would like to answer the questions.

While the Google team is focusing on celebrities at the moment the plan is for the amount of video responses to get larger and larger, perhaps one day even reaching CEO’s and small business owners! These videos could be a huge opportunity for marketing your company, bringing attention to your best products or the quality service that you provide. Videos could also be shot to strategically show off your great storefront or a few of the top-selling products that you have to offer!

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What Do Longer Twitter Profile Names Mean for Marketing?

          Twitter recently changed the length limit on profile names from 20 to 50 characters, but what does this mean for marketing? Many are still trying to figure out why Twitter decided to make this change, perhaps to accommodate requests of people with longer names? We’re still unsure of the exact reason, but rather than worry about that, let’s think about what this means for marketing on Twitter.

A longer profile name for your account could mean an allowance for creativity or adding more to your name if the 20-character limit has prevented you from using your full name. Users could also use this newfound freedom of character usage to create captivating headlines for tweets which would stand out in searches.  Continue reading “What Do Longer Twitter Profile Names Mean for Marketing?”

Facebook Events: A Revisited, Revamped Frontier

Facebook events are something that most Facebook users are familiar with, a page dedicated to a sole event whether it be a neighborhood block party or a grand opening of a new boutique. These events allow people to discuss the details in a dedicated space and also allow for users to see who else is attending the event or who else may be interested in attending the event.

Facebook events have been so widely used by users that Facebook has decided to re-launch its separate app which is solely dedicated to events. The app was originally launched last October but didn’t do very well, the revamped version will aim to boost engagement by showing users what their friends are attending as well as offering users with a wider variety of events near them. The app also offers users the opportunity to filter their searches down to bars, restaurants or cafes.  Continue reading “Facebook Events: A Revisited, Revamped Frontier”

Instagram Diagnostics Provides Users with Insight into Best Time to Post

Whether you’re in charge of the Instagram account for your company or you’re using your own personal account, maximum likes, comments, and views of your post is the goal, right? Well Instagram has a new way for users to determine what the best time is to post on their accounts in terms of exposure.

There are some known “hot” times to post, such as 5PM or 2AM, but each Instagram account is different, with a unique set of followers. So, while these may be popular times for Instagram use, followers of your account may use the app in a completely different way. Continue reading “Instagram Diagnostics Provides Users with Insight into Best Time to Post”

The Decline of Organic Facebook Reach & How to Beat the Algorithm

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation

How (And Why) Facebook Reach Has Declined Over Time

Facebook defines organic reach as “how many people you can reach for free on Facebook by posting to your Page.” Prior to 2012, that number used to be much, much higher than it is now. Continue reading “The Decline of Organic Facebook Reach & How to Beat the Algorithm”

5 Ways to Monetize YouTube Video Content

Have you ever thought about making money from your YouTube content or working with a sponsor? In this article we will discuss five ways YouTubers can earn money with video sponsorships.

Plug or Mention the Sponsor in Your Video

Video plugs andmentions are the most common type of sponsorship integration on YouTube. As the channel host, you introduce the brand to your audience. Depending on the sponsorship agreement, you may also include additional details about the brand, share promotions, and talk about or show the product/service.

Plugs are usually included in timely content such as vlog (video log) posts. In this case, time-sensitive offers perform well in mentions. Although the bulk of the plug’s success will come up front, the content will remain indexed on YouTube and there will be audience members who watch it at a later time.

When it comes to plugs and mentions, there are also a number of subtypes, as detailed below.

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How Instagram’s new poll feature can aid your business

Instagram recently launched a new feature which allows users to create a poll and add it to their Instagram stories. The poll can be added to a photo or video story and can help increase engagement among users. Creating the poll is very simple – once you have selected the photo or video you would like to add to your story, you choose the poll sticker option and enter a question with a few answers. Which questions and answers to add is completely up to you. You can even use either text or an image to appear as an answer, which is a cool plus. After the poll goes live, users can check the answers in real time. After 24 hours the poll is removed.

Many brands have already started to make use of this new feature. The polls can be used as a way for businesses to check the opinion of new or existing customers which would provide easy-to-read data. In addition, adding a poll to your brand’s Instagram story is a great tool for engaging followers. On the other hand, this feature provides entertainment for ordinary users, too by causing interaction with fellow followers.

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Facebook to launch desktop version of Workplace Messenger with screen sharing

Facebook has officially launched the Mac and PC desktop app versions of Workplace. The app will also include screen sharing, which is a feature that users have been requesting for a while. As of right now, these two new features are only available on Workplace – which is Facebook’s productivity software that is meant to compete with Slack. (Slack is an online chatting program that allows users to collaborate with teams – more info can be found here.) It is unknown whether or not these elements will make it to the standard version of Messenger.

About 14,000 businessescurrently make use of Workplace, and Wal-Mart recently just signed up as well. Slack is still the larger of the two programs, but with Workplace’s ties to Facebook, it may help overcome the competition. Facebook may have started as a social network, but it’s viral nature is great for businesses who want to get the word out.

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Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Facebook will also be able to retarget people based on their offline activity that Facebook can track such as in-store product purchases and phone calls to a business’s office or call center.

The new offline-to-online retargeting options will be added to Facebook’s Custom Audiences ad-targeting portfolio, which was originally a way for businesses to take information they collect outside of Facebook and apply it to ads bought on Facebook. But increasingly, Facebook has been expanding the program to cover various ways people may interact with a business, such as by  RSVPing to a business’s Facebook event, as well as targeting people across Instagram and its Audience Network ad network of third-party sites and apps. Brands are also able to use Custom Audiences to target  “lookalike” audiences of people that share the same characteristics to those people in a Custom Audience and can also exclude members in a Custom Audience from being shown an ad.

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The Ideal Length of Every Social Media Post: Twitter Edition

When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective way to do so is to make sure you are using the ideal character length in each status update. Last week we covered Facebook, this week we are diving in to Twitter.

Ideal length of a Tweet: 71-100 characters. Getting your tweets down to 100 characters or less can be tough, but it forces you to be concise. Since Twitter moves so quickly you often only have seconds to catch the audience’s attention. According to a study, Tweets with 100 characters get 17% higher engagements rates than longer Tweets.

Twitter maximum character lengths: 140 characters. Not every Tweet will fall under the ideal length, which is okay – but it is important to avoid going above the maximums. Here are the maximum word counts and character limits on Twitter: Maximum Tweet Length – 14o characters, DMs – 10,000 characters, Twitter Handle maximum length – 15 characters, and Twitter profile name maximum length – 20 characters.  Continue reading “The Ideal Length of Every Social Media Post: Twitter Edition”