Social Listening… Listen Up

Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools and knowledge, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.


Background Basics

Instagram is a world full of discovery, learning, and experimentation. Users try and try again with different approaches to their postings to see which types of posts will receive the most likes or engagement. Did you know that something as simple as the background in your photos could be impacting how many likes that your posts are receiving?

It’s time to go back to the basics of the art of backgrounds. Instagram users from social accounts to business accounts can all use these tips to boost their page’s popularity. We’ll start with something simple, color. Statistics show that photos with a lighter background receive 24% more likes than those postings with darker backgrounds. One recommendation to achieve this look is foam boards, these can be purchased for cheap at your local Michaels, and placed behind the item you’re photographing to create a simple, clean, background.


Video Content for Social Media Marketing

So, you’ve gotten the photos, tweets, and Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers are rely more on companies with custom content, such as videos.


Hashtags, Cracking the Code

Hashtags are a huge part of social media marketing, especially now that Instagram has offered users the option to follow hashtags in addition to following other users. With this new feature, the potential that hashtags have has grown even bigger.

The goal for your company should be to utilize hashtags to the fullest, this means finding the hashtags that your targeted audience is most likely to follow, use, or search. When your posts are attached to these hashtags, you boost your chances of reaching potential followers, which will then become potential customers!


The Recipe for Successful Social Media Marketing

Social Media Marketing, if you haven’t started, now is the time! Brands in all types of markets are creating a Social Media following that is helping to brand their companies, create a royal following, and sell products. So, where do you start?

An important step to beginning your online presence is to have a plan, and by have a plan, I don’t mean: “I want to increase sales.” I mean, sit down and write down the goals you have and the means that you think will best help you get there. A few important questions to ask yourself include:


Native Ads, We See You

Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such, but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.

Native advertisements are a relatively new form of advertising, but despite their discrete appearance, they are still very identifiable as advertisements. However, this does not mean that this type of advertisement is ineffective. An initial thought with native advertisements was that it may confuse page visitors into clicking on the ad more than a clearly marked advertisement. The success of an advertisement can’t be solely based on how many clicks it receives, because advertisements often have a lasting effect on potential consumers. Simply because a page visitor doesn’t click on the ad, doesn’t mean that they won’t go back and search the product later. The influence that advertisements have on us as consumers does not have to lead to immediate action. 


Instagram Stories: It’s Time to Start Sharing

Instagram has created a feature much like the stories that we view on Snapchat, Instagram stories. The “story” feature on Instagram has been around for a little over a year now, but many users have yet to try it out. Instagram stories creates a new opportunity for businesses to share things about what they do and how they do it. These stories can be used in several different ways to bring new life to your Instagram account.

Instagram stories provide your followers with another way to engage with your account. Stories expire, unlike the normal postings you’re used to making on the app, so there’s no risk of “over-sharing”. With these stories companies can provide their followers with little tid-bits of information about what they’re doing, keeping their followers engaged and interested.


Snapchat: Beyond the App

With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.

This feature will allow for stories to be embedded into websites by third party publishers. The hope of this feature is to bring more users to the app, because Snapchat has recently seen a plateau in growth. The ability to embed stories into websites will be great for companies to help get their postings out there to their audience who may not follow their Snapchat accounts.


Why Start a Blog?

Starting a blog for your company can have many benefits for business including bringing more traffic to your website as well as establishing credibility for your company. Adding a blog to your websites repertoire means a higher possibility of your website showing up in organic search results. The titles and topics of your blog could be exactly what a potential customer is searching for, and by being lead to the blog on your website, you are now a possible contender for their business.

Blog posts in business typically consist of information about the industry that you’re working in. The posts that you publish, full of information about the industry, contribute to your credibility as a business, as a salesman, or whatever it may be that you do! This is beneficial because when comparing two candidates to do business with, the candidate that appears more knowledgeable about what it is that they’re doing will typically win the business of customers. 


Google Search Working on Adding Video to Search Results

“How tall is Will Ferrel?” You type into Google, expecting a simple number to pop up and conclude your searches, but what if, instead, Will Ferrel himself popped up in a video answering your exact question? This is the next project for Google, search videos of celebrities answering your commonly Googled questions! This feature is meant to make searches more interesting and interactive, for now only on mobile devices but the desktop frontier is also being investigated by the team who has come up with this idea. These videos are held to the same content policies of anything that you may search through Google, and celebrities do have the choice of whether or not they would like to answer the questions.

While the Google team is focusing on celebrities at the moment the plan is for the amount of video responses to get larger and larger, perhaps one day even reaching CEO’s and small business owners! These videos could be a huge opportunity for marketing your company, bringing attention to your best products or the quality service that you provide. Videos could also be shot to strategically show off your great storefront or a few of the top-selling products that you have to offer!


Facebook Events: A Revisited, Revamped Frontier

Facebook events are something that most Facebook users are familiar with, a page dedicated to a sole event whether it be a neighborhood block party or a grand opening of a new boutique. These events allow people to discuss the details in a dedicated space and also allow for users to see who else is attending the event or who else may be interested in attending the event.

Facebook events have been so widely used by users that Facebook has decided to re-launch its separate app which is solely dedicated to events. The app was originally launched last October but didn’t do very well, the revamped version will aim to boost engagement by showing users what their friends are attending as well as offering users with a wider variety of events near them. The app also offers users the opportunity to filter their searches down to bars, restaurants or cafes. 


Instagram Diagnostics Provides Users with Insight into Best Time to Post

Whether you’re in charge of the Instagram account for your company or you’re using your own personal account, maximum likes, comments, and views of your post is the goal, right? Well Instagram has a new way for users to determine what the best time is to post on their accounts in terms of exposure.

There are some known “hot” times to post, such as 5PM or 2AM, but each Instagram account is different, with a unique set of followers. So, while these may be popular times for Instagram use, followers of your account may use the app in a completely different way.


The Ideal Length of Every Social Media Post: Twitter Edition

When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective way to do so is to make sure you are using the ideal character length in each status update. Last week we covered Facebook, this week we are diving in to Twitter.

Ideal length of a Tweet: 71-100 characters. Getting your tweets down to 100 characters or less can be tough, but it forces you to be concise. Since Twitter moves so quickly you often only have seconds to catch the audience’s attention. According to a study, Tweets with 100 characters get 17% higher engagements rates than longer Tweets.

Twitter maximum character lengths: 140 characters. Not every Tweet will fall under the ideal length, which is okay – but it is important to avoid going above the maximums. Here are the maximum word counts and character limits on Twitter: Maximum Tweet Length – 14o characters, DMs – 10,000 characters, Twitter Handle maximum length – 15 characters, and Twitter profile name maximum length – 20 characters. 


The Ideal Length of Every Social Media Post: Facebook Edition

When you post on Facebook you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It’s important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective way to do so is to make sure you are using the ideal character length in each status update.

Ideal length of a Facebook update: 40-80 characters. Posts that contain 40 characters or less tend to earn 86% more engagement. A similar study found that Facebook posts with 80 characters or less receive 88% more engagement. The key is to keep your posts short and sweet; the easier it is for your audience to see the message, the better chance you have at engaging them.


How to successfully conduct an Instagram takeover

Instagram takeovers are a great way to boost awareness, engagement and conversion – if approached correctly. Revitalizing your page by introducing a fresh perspective of someone new can help boost excitement among your followers.

Here are the six key steps to a successful Instagram takeover:

1.) Choose your guest poster

When choosing the right fit, you should consider the fact that takeovers should provide 50/50 value exchange for your business and the other party. The poster can be a person or another brand. Consider a: Company or brand, Business partner, Industry Influencer, Team member, Employee, Customer, or Community member when choosing your guest poster.


8 reasons why brands should be using Facebook Live

In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience. Facebook Live also allows users to connect with various devices and cameras, guaranteeing high quality video. There are a variety of aspects that Facebook Live has to offer which many users may not be aware of:

1.) Simulcast – This feature allows you to stream to more than one Facebook page at a time. This is beneficial for business chains, and can help to increase reach and exposure. 


The basics behind creating a social media policy for your company

A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower…


How easy is creating your own Snapchat Geofilter?

Do you ever wonder how Snapchat Geofilters and backdrops are created? Snapchat recently launched four new features to the app. These options allow you to create your own Geofilters, backdrops, voice filters and the ability to attach a website link. This new update lets users create filters within the app which can be used for…


12 genius ways to apply emotional marketing to Facebook ads


All digital marketers have a clear understanding that the bottom line of Facebook advertising is that it can be quite difficult to stand out. In an ocean of advertisements, ad options, and articles that tell you the best practices for creating eye-catching Facebook ads, one must wonder: is there any way to create a more effective marketing campaign on Facebook?

The answer is, yes! And the resounding yes is found in eight little letters, friends: E-M-O-T-I-O-N-S.

An analysis of 1,400 arguably successful advertising campaign case studies that compared the performance of rational content with that of emotional content resulted in the latter proving to be twice as effective (and effective – ha, see what we did there!). Another study, completed by Trend Hunter Marketing, reviewed 55 purely emotional ad campaigns and the average popularity score was 8.0 points higher compared to other categories.


5 Ways to improve customer retention with social media


If you’re reading this article there is a possibility that you remember the original roll out of most of the major social media platforms including Facebook, Twitter, and YouTube. The whole original point of this new and dynamic way of communicating was to be more socially connected. The original intention of social media still holds true and effective in its ability to help increase customer retention.

Looking through a macro lens at digital marketing, it appears there is greater emphasis on gaining new customers for businesses across industries. And with the creation of ad campaigns to attract new business comes growing marketing budgets.


6 Tips on running micro-influencer campaigns

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.

Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.

Micro-influencers do the job of impacting smaller audiences typically having less than a million followers. Their followers may read their blogs, listen to their podcasts, or follow them on social media and YouTube and so on. At the end of the day, your concern when using micro-influencers is: Are their followers consistently engaging and loyal?