We Are Social Motto

Social Media Storytelling Agency

Real people, real moments, and real impact.

Igniting Meaningful Connections for Businesses and Brands

About Us

We are Social Motto, a Detroit social media storytelling agency for B2B and B2C brands.

We believe the best stories are usually already inside the business. Our job is to find them, shape them, and turn them into content that gives people a reason to notice, understand, remember, trust, and choose your brand.

With more than 20 years of experience, we bring strategy, storytelling, creative, and social media management together under one team. We build story systems that help brands become more recognizable, more relevant, and more valuable to the people they want to reach.

Because social media isn’t just about getting attention. It’s where brands are discovered, considered, discussed, remembered, trusted, recommended, and chosen.

What's your social motto?

Kim Stricker Founder / Social Media Strategist

It Worked for Them, and It Will Work for You!

We’ve empowered innovative companies and marketing teams to thrive, and we’re ready to help you, too!

"If you're looking for the best strategic, responsive, and experienced B2B social marketing company to partner with look no further. The measurable outcomes they have produced for us have blown our minds and have inspired us to think even bigger. We would not have the social impact we're seeing if not for Social Motto. If you could gather everyone in a room who are the perfect audience for your message and talk with them intimately; you'll get precisely that effect with them."

"We greatly appreciate everything that Social Motto has done for Eastern Market – Kim and her team really helped bring us into the social media spotlight and helped us grow at a time when we were taking baby steps into the world of marketing. They provided us an excellent foundation upon which to build out our ongoing needs for social media and guided us through some interesting times as our district undergoes changes and challenges. Thank you to everyone at Social Motto!"

"Children's Miracle Network Hospitals brought Social Motto on to manage social for some fundraising programs. We were blown away with their creativity, timeliness, professionalism and proactive nature. Best agency I've ever hired!"

"Social Motto has been an amazing Partner to our company for over five years. Our brand awareness has been incredible. I would highly recommend Social Motto."

Our Trusted Social Media Services That Rev Up ROI

No Jargon. Just Better Stories.

If you can swap the logo and nobody notices, it’s not really a brand voice.

Recycled hooks. Recycled takes. Recycled content dressed up as “thought leadership.” Everyone is outsourcing their social voice to AI and calling the result authentic engagement.

We’re not interested in making another feed that could belong to anyone. We get inside the business, find the stories, opinions, people, quirks, and experiences that actually make it interesting, then turn those into social content that sounds like the brand behind it.

Social Media Marketing Strategy Service

Want to make a real impact online? Our social media marketing strategies include audience growth, content publishing, and meaningful engagement. We amplify your brand across various channels, ensuring your online presence builds community and trust.

Social Media Community Management

Followers are rented. Communities are owned. We run the conversations, handle the escalations, and turn your audience into a retention asset that compounds, not a number that looks good in a report.

Content Creation

Our team of top creators treat your brand as a story that is tailored and target to resonate with your audience. We focus on thought leadership videos, articles, eye-catching visuals, and influencer partnerships a diverse content mix tailored for each platform.

Social Listening & Reputation Management

Our social listening and reputation management service keeps you ahead of the curve. We track and monitor brand sentiment, address issues proactively, and continuously improve towards the right sentiment.

Paid Social Ads Management

We leverage data-driven strategies to optimize your ad spend, focusing on quality over quantity across platforms like LinkedIn and X targeting the right audience when and how it matters most.

Social Analytics & Reporting

Our analytics team turns complex social media metrics into clear, actionable data-first intelligence strategies. We evaluate performance across platforms, providing detailed reports and strategic recommendations.

How We Solve Your Toughest Growth Challenges

Social Media Is What We Do.

At Social Motto, our secret sauce is social media storytelling.

We start with your business, your audience, and what you’re trying to accomplish. Then we find the stories worth telling, build the strategy around them, and create the content that carries them across social.

That means:

Know who you’re talking to. We define the audience, the business goals, and what needs to happen between the two.
Find the story. We uncover the ideas, people, experiences, and points of view that give your brand something worth saying.
Build the system. We turn those stories into a content strategy designed to build familiarity, trust, and recognition over time.
Make it matter. We connect social activity to the outcomes that matter to the business, whether that’s awareness, consideration, leads, sales, or loyalty.

One Story. Every Channel.

Social media doesn’t exist in a vacuum. We bring your social team, agency partners, PR, and in-house experts into the same story so your brand sounds like one brand, not five.

LinkedIn, TikTok, Instagram, Facebook, wherever your audience spends time, we adapt the story to the channel without losing what makes it yours.

The goal isn’t to say the same thing everywhere. It’s to make sure everything you say adds up to something.

Your Brand Needs A Story

Let’s create a purposeful, impactful social media presence that turns your unique voice into a powerful brand story.