12 genius ways to apply emotional marketing to Facebook ads
All digital marketers have a clear understanding that the bottom line of Facebook advertising is that it can be quite difficult to stand out. In an ocean of advertisements, ad options, and articles that tell you the best practices for creating eye-catching Facebook ads, one must wonder: is there any way to create a more effective marketing campaign on Facebook?
The answer is, yes! And the resounding yes is found in eight little letters, friends: E-M-O-T-I-O-N-S.
An analysis of 1,400 arguably successful advertising campaign case studies that compared the performance of rational content with that of emotional content resulted in the latter proving to be twice as effective (and effective – ha, see what we did there!). Another study, completed by Trend Hunter Marketing, reviewed 55 purely emotional ad campaigns and the average popularity score was 8.0 points higher compared to other categories.
Emotions may not always be logical for everyday matters and decision-making, but they are clearly influential. Marketers who keep this in mind will find greater success in their overall marketing practices, but especially those for Facebook ads.
The best news is that there are a plethora of emotions to tap into – shocking, disturbing, exciting, melancholic, and so much more, and the psychological diversity adds variety and depth to any ad campaign.
So, if you’re looking to finally stay afloat and even cruise above and beyond all the competition in the ocean of Facebook ads, read on. From mastering FOMO (see, if you don’t know what this acronym is, then you DEFINITELY want to keep reading), to understanding how to create urgency or even hope, this article will give you tips and leading examples of how to infuse your Facebook ad campaign with emotional content and allure.
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