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25 LinkedIn Statistics You Can’t Ignore

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When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals.

“I just don’t think LinkedIn is really worth it”.

“How much time have you spent on LinkedIn?”

Because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.

However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…
  • 40% of monthly active users use LinkedIn every day.  (Via Foundation)
  • 61 million LinkedIn users are senior level influencers. (Via Foundation)
  • LinkedIn is the most-used social media platform among Fortune 500 companies. (Via Foundation)

(Graphic Statistic Via Foundation)

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. (Via Foundation)
  • LinkedIn makes up more than half of all social traffic to B2B websites. (Via Foundation)
  • 80% of all B2B marketing leads from social media come through LinkedIn. (Via LinkedIn)
  • 92% of B2B marketers leverage LinkedIn over all other social media platforms. (Via LinkedIn)
25 LinkedIn Statistics You Can’t Ignore

(Graphic Statistic Via Foundation)

  • LinkedIn is the top channel for B2B product launches. (Via LinkedIn)
  • 90% of LinkedIn customers reduced their cost per lead with LinkedIn Lead Gen Forms. (Via LinkedIn)
  • 75% of people who recently changed jobs used LinkedIn to help them decide. (via Brandwatch)
  • Two professionals join LinkedIn every second. (Via Hootsuite)

(Graphic Statistic Via Foundation)

  • 91% of executives rate LinkedIn as their first choice for professionally relevant content. (Via Hootsuite)
  • InMail has a 300 percent higher response rate than email. (Via Hootsuite)
  • 58% of B2B advertisers like the ROI on LinkedIn ads. (Via Hootsuite)
25 Linkedin Stats 71 Percent

(Graphic Statistic Via Foundation)

  • 42% of LinkedIn users update their profile regularly. (Via Jeff Bullas) 
  • There are over 1.5 million LinkedIn groups. (Via Jeff Bullas)
  • 200 conversions per minute occur in LinkedIn groups. (Via Jeff Bullas)
  • 1 out of every three professionals on the planet are on LinkedIn. (Via Jeff Bullas)
  • LinkedIn SlideShare reaches 70m unique visitors a month. (Via LinkedIn)
  • LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. (Via Sprout)

(Graphic Statistic Via Foundation)

We encourage every brand and business to carefully consider if LinkedIn definitely isn’t right for them before writing it off. No doubt about it – people spend more time on Facebook and Instagram, but the majority of conversions happen on LinkedIn. Which of these facts did you find to be most surprising?

Kimberly Stricker

Kim Stricker, the founder of Social Motto, is a passionate social media storyteller and strategist with over 20 years of marketing experience and a proven track record of helping B2B businesses grow their brands and connect with target audiences through social media campaigns on platforms like Facebook, Twitter, Instagram, YouTube, and blogs. Kim holds a BS in Business and Marketing from Siena Heights University and a Certificate in Radio & TV Broadcasting from Specs@LTU. As a seasoned social media strategist and marketer, she has launched successful campaigns for nonprofits, Fortune 500 companies, and small businesses that capture each brand’s essence and drive results. Always at the forefront of the latest social media marketing techniques, Kim is dedicated to innovating and exploring new opportunities in the industry.
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