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5 Ways to improve customer retention with social media

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If you’re reading this article there is a possibility that you remember the original roll out of most of the major social media platforms including Facebook, Twitter, and YouTube. The whole original point of this new and dynamic way of communicating was to be more socially connected. The original intention of social media still holds true and effective in its ability to help increase customer retention.

Looking through a macro lens at digital marketing, it appears there is greater emphasis on gaining new customers for businesses across industries. And with the creation of ad campaigns to attract new business comes growing marketing budgets.

In 2013, the White House Office of Consumer Affairs noted that it is six to seven times more expensive to acquire new customers than it is to retain current customers. Furthermore, this statistic was confirmed in a study performed by Market Metrics, whose research showed that it is 60% to 70% easier to convert existing customers as opposed to prospective customers.

Social media creates a connection with existing customers through tweets, posts, polls, general conversations, and ultimately just by being a frequent means of actively engaging with customers. It also helps that different platforms, such as Facebook, create analytics and different insights on consumer trends, behaviors and preferences to make interactions more personal and to help businesses strategize engagement.

Kimberly Stricker

Kim Stricker, the founder of Social Motto, is a passionate social media storyteller and strategist with over 20 years of marketing experience and a proven track record of helping B2B businesses grow their brands and connect with target audiences through social media campaigns on platforms like Facebook, Twitter, Instagram, YouTube, and blogs. Kim holds a BS in Business and Marketing from Siena Heights University and a Certificate in Radio & TV Broadcasting from Specs@LTU. As a seasoned social media strategist and marketer, she has launched successful campaigns for nonprofits, Fortune 500 companies, and small businesses that capture each brand’s essence and drive results. Always at the forefront of the latest social media marketing techniques, Kim is dedicated to innovating and exploring new opportunities in the industry.
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