General Social Media Statistics
- There are approximately 5.17 billion active social media users worldwide (DataReportal, April 2024).
- Non-customers are twice as likely as customers to visit a store from social ads (Sprout Social).
- 71% of people are more likely to use a brand’s product or service after a positive social experience (V12 Data).
- YouTube, Instagram, and TikTok are the most popular social media platforms among teens (Pew Research Center).
- Approximately 282 million new users joined social media in the past year (DataReportal, April 2024).
- 54% of consumers say seeing user-generated content on a brand’s social media increases their chances of buying a product (Sprout Social).
- Mobile web traffic has significantly surpassed desktop traffic (Statista).
- Social media users aged 55 and older are 1.5 times more likely to engage with brands online (Brandwatch).
- Over 70% of marketers believe social media marketing has been effective for their business (HubSpot).
- 62% of U.S. adults aged 18-29 use Instagram (Pew Research Center, Spring 2023).
- 53% of consumers say they’re more likely to buy from a brand they follow on social media (Sprout Social).
- 90% of brands use social media to increase brand awareness (Social Media Examiner).
Facebook Statistics
- 195 million hours of video are watched on Facebook daily (Facebook IQ, 2023).
- 85% of Facebook video is watched without sound (DigiDay).
- Facebook remains a top platform for ROI among social media marketers (eMarketer, 2023).
- Facebook’s user growth has stabilized in recent years.
- Facebook’s revenue per user has shown steady growth.
- The average time spent on Facebook per day varies but remains significant.
- Nearly 92% of Facebook users are logging in via a mobile device, not desktop (Business2Community).
- There are approximately 200 million active business pages on Facebook (estimate based on industry reports).
- Facebook remains a top-viewed website globally.
- Facebook Messenger is a leading messaging app.
- Content sharing on Facebook remains high.
Instagram Statistics
- Instagram boasts over 2 billion monthly active users (Meta, 2023).
- Instagram’s user base has broadened beyond younger demographics.
- Optimal posting times on Instagram vary based on target audience and algorithm changes.
- Using hashtags in an Instagram post increases engagement by up to 12% (Sprout Social).
- 60% of businesses post regularly on Instagram Stories (G2 Crowd).
- Videos on Instagram continue to outperform images in terms of engagement.
- Instagram remains a high-engagement platform.
- Posts with locations tagged get 79% more engagement (Awario).
- Popular Instagram hashtags frequently change.
- The ratio of women to men Instagram users is relatively balanced.
Twitter Statistics
- Over 500 million tweets are sent daily (Twitter, 2023).
- 88% of social advertisers use Twitter (Sprout Social).
- Twitter remains a popular platform for businesses.
- Twitter has a significant global user base.
- Twitter’s monthly active user count continues to grow.
- 77% of Twitter users feel more positive about a brand after their tweet has been replied to (Brandwatch).
- Twitter’s user base spans various age groups.
- 75% of B2Bs market on Twitter (Hootsuite).
- Using hashtags in a tweet can give a 16% increase in retweets (G2 Crowd).
LinkedIn Statistics
- LinkedIn has surpassed 930 million members (LinkedIn, 2023).
- LinkedIn’s business user base continues to expand.
- 95% of B2B marketers share content on LinkedIn (G2 Crowd).
- LinkedIn hosts a large network of senior-level influencers.
- LinkedIn remains a significant driver of B2B traffic.
- Over 95% of executives consider LinkedIn to be their top choice for professionally relevant content (Sprout Social).
- Nearly 80% of B2B marketers use LinkedIn as a strong source to generate leads (G2 Crowd).
