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50 Social Media Demographics and Statistics You Need To Know

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The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!

General Social Media Statistics

  • There are approximately 3 billion active social media users worldwide  (via We Are Social)
  • Non-customers are three times more likely than customers to visit a store from social ads (via Sprout Social)
  • 70 percent of people are more likely to use a brand’s product or service after a positive social experience (via V12 Data)
  • YouTube, Instagram, and Snapchat are the most popular social media platforms among teens (via Pew Internet)
  • 11 people use social media for the first time every second (via Skyword)
  • 50 percent of consumers say seeing user-generated content on a brand’s social media  increases their chances of buying a product (via Sprout Social)
  • Mobile’s share of web traffic increased by 4 percent, but desktop’s share decreased by 3 percent (via Skyword)
  • Social Media users aged 55 and older are twice as likely to engage with brands online (via Brandwatch)

Facebook Statistics

  • 100 million hours of video is watched on Facebook per day (via TechCrunch)
  • 85 percent of Facebook video is watched without sound (via DigiDay)
  • Over 95 percent of social media marketers consider Facebook the platform that produces the best ROI (via EMarketer) 
  • Facebook adds 500,000 new users every day – that’s 6 new profiles every second! ((via Brandwatch)
  • Facebook’s revenue per user has doubled in just three years (via Hootsuite)
  • The average user spends 35 minutes on Facebook a day (via Brandwatch)
  • Nearly 90 percent of Facebook users are logging in via a mobile device, not desktop (via Business2Community)
  • There are 60 million active business pages on Facebook (via Brandwatch)
  • Facebook is the world’s third most-viewed website in the world, with Google taking first place and YouTube taking the second (via G2 Crowd)
  • Facebook Messenger is the top mobile app by the number of downloads (via Hootsuite)
  • 1.3 million pieces of content are shared every minute on Facebook (via G2 Crowd)

Instagram Statistics

  • There are 800 million monthly active users on Instagram and over 95 million photos are posted each day (via Brandwatch)
  • 90 percent of Instagram users are younger than 35 (via Brandwatch)
  • In general, Thursday is the best day to post on Instagram (via Sprout Social)
  • Using hashtags in an Instagram post increases engagement by up to 12 percent (via G2 Crowd)
  • 50 percent of businesses post regularly on Instagram stories (via G2 Crowd)
  • Videos on Instagram get over 20 percent more interactions compared to images (via Sprout Social)
  • Instagram has the highest interaction rate of any social media platform (via G2 Crowd)
  • Posts with locations tagged get 79 percent more engagement (via Awario)
  • The most popular Instagram hashtags are #love, #instagood, #fashion, #photooftheday and #beautiful. (via G2 Crowd)
  • The ratio of women to men Instagram users is roughly even (via Business2Community)

Twitter Statistics

  • 500 million tweets are sent each day – that’s 6,000 tweets per second! (via Brandwatch)
  • 88 percent of social advertisers use Twitter (via Sprout Social)
  • Over 68 percent of US companies with over 100 employees utilize Twitter for marketing (via Brandwatch)
  • 80 percent of Twitter’s users are not American (via Hootsuite)
  • Twitter has more than 326 million monthly active users (via Business2Community)
  • 77 percent of Twitter users feel more positive about a brand after their tweet has been replied to (via Brandwatch)
  • Twitter’s highest demographic of users fall between the ages of 18 and 29 (via Business2Community)
  • 75 percent of B2B businesses market on Twitter (via Hootsuite)
  • Using hashtags in a tweet can give a 16 percent increase in retweets (via G2 Crowd)
  • Over 90 percent of Twitter video views are on mobile devices (via Awario)

LinkedIn Statistics

  • 500 million users are currently on LinkedIn (via Brandwatch)
  • Over 3 million companies have created LinkedIn accounts, but only 17 percent of small businesses utilize the social network (via Brandwatch)
  • 94 percent of B2B marketers share content on LinkedIn (via G2 Crowd)
  • 61 million LinkedIn users are senior-level influencers (via Business2Community)
  • LinkedIn drives over half of social traffic to B2B blogs and websites (via G2 Crowd)
  • Over 90 percent of executives consider LinkedIn to be their top choice for professionally relevant content (via Sprout Social)
  • Nearly 80 percent of B2B marketers use LinkedIn as a strong source to generate leads (via G2 Crowd)
  • Over 90 percent of executives consider LinkedIn to be their top choice for professionally relevant content (via Sprout Social
  • Nearly 80 percent of B2B marketers use LinkedIn as a strong source to generate leads (via G2 Crowd)

Kimberly Stricker

Kim Stricker, the founder of Social Motto, is a passionate social media storyteller and strategist with over 20 years of marketing experience and a proven track record of helping B2B businesses grow their brands and connect with target audiences through social media campaigns on platforms like Facebook, Twitter, Instagram, YouTube, and blogs. Kim holds a BS in Business and Marketing from Siena Heights University and a Certificate in Radio & TV Broadcasting from Specs@LTU. As a seasoned social media strategist and marketer, she has launched successful campaigns for nonprofits, Fortune 500 companies, and small businesses that capture each brand’s essence and drive results. Always at the forefront of the latest social media marketing techniques, Kim is dedicated to innovating and exploring new opportunities in the industry.
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