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6 Tips on running micro-influencer campaigns

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.

Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.

Micro-influencers do the job of impacting smaller audiences typically having less than a million followers. Their followers may read their blogs, listen to their podcasts, or follow them on social media and YouTube and so on. At the end of the day, your concern when using micro-influencers is: Are their followers consistently engaging and loyal?

In 2016, the Markerly team helped answer this question by determining the level of engagements in a study on follower engagement versus influencer size. The study compared larger influencers that had celebrity-size followings against micro-influencers and the results were surprising. The team found that micro-influencers with audiences that reached 10,000 to 100,000 were more successful in engaging their audiences and staying connected with them, with higher “like” rates (2.37%) as opposed to the competing mega-influencers and celebrities with more than 1 million followers (1.66%).

Micro-influencers have mastered the idea that “big things come in small packages.” So, with that in mind, in seeking to partner with these influencers you’ll want to follow these six tips to strategically plan around getting the most out of micro-influencer campaigns.
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