AboutSocial Motto
What Is Social Motto?
OUR BATTLE CRY. FORMULA. SENTIMENT. STORY.
Social Motto is a Detroit social media storytelling agency for B2B and B2C brands. We believe the best stories are usually already inside the business. Our job is to find them, shape them, and turn them into content people actually want to follow, remember, and come back to.
We are Social Motto, and social media is our life, not our side gig. We don’t split our focus. We don’t juggle jobs. We work harder than we play because building brands on social media is what we do best.
We see opportunities where others see posts. Each platform, from Facebook to LinkedIn, is a chance to tell your story better.
What Does "Social Motto" Mean?
What’s a motto? It’s more than words, it’s your promise to the world. Your beliefs in action. Your story waiting to be told. We learn what makes your brand tick and who your target audience really is. Then we make sure your story reaches them.
Who We Work With
We work across B2B and B2C, helping brands turn what they know into stories their audiences want to follow. The audience changes. The buying journey changes. The story system doesn’t.
- B2B work runs long. Manufacturing, healthcare, automotive, technology, and professional services all sell into buying cycles where trust gets built months before anyone contacts sales, so the story has to hold across that stretch.
- B2C work is compressed. Hospitality, food, consumer products, and nonprofits need the story to land in the first two seconds or it doesn’t land at all.
Same story system underneath. Different way of telling it.
Why Companies Hire an Agency Instead of Building In-House
You don’t need to build an entire social media department to have one.
Social Motto brings together the strategy, storytelling, creative, and social media expertise you need to find the stories inside your business and turn them into content people want to follow.
No string of freelancers to manage. No hiring five different people to cover five different jobs. Just one team that understands your business, your audience, and the story you’re trying to tell.
Our clients tell us working together feels like finding a winning formula. Their stories reach the right people. Their messages hit home. Their brands grow stronger.
Want to know who’s behind the stories? Meet our team.
Want to see how we turn a business into a story people can follow? We lay out the entire approach in How We Build Story Systems.