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Irritating Social Media Strategies That Brands Should Avoid

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Unleash the power of a flawlessly executed social media strategy to captivate your audience and soar to new heights of global connection in an instant! Watch as your posts blast off to reach every corner of the planet, igniting a firestorm of engagement. But beware, with the swift click of an unfollow button, you risk losing that valuable connection in an instant. Don’t let your brand’s message be lost to the ether, make every post count and leave a lasting impression on your followers!

Consumers hold all of the power in your relationship, and you really, really don’t want to annoy them. However, chances are your social media marketing strategy is naively committing a few golden social media mistakes that may tempt your audience to unfollow you. Here are a few of the most irritating behaviors a brand can engage in on social media – be sure to avoid them all!

social media marketing mistakes to avoid

Social Media Marketing Mistakes To Avoid

Annoying Social Media Trends Using Slang and Hopping on Trends

Remember when your mother would say “Well, just because Tommy did it doesn’t mean you should?” Yep, that applies to social media too. It may be tempting to join in on popular words, phrases, or even viral social behaviors, but be sure to stick to your brand and do your research first. 

not understanding the hashtag used on a social media platform

In 2014, DiGiorno pizza made a big social media blunder which joined in on the #WhyIStayed” hashtag – a hashtag that was in response to the decision of Ray Rice’s wife to stay with the NFL player after he committed domestic violence. Without understanding the origin of the hashtag they used it to sell frozen pizza. Yikes. They, of course, apologized for their error and admitted they didn’t know what the hashtag was about. Moral of the story? Only jump on trends you fully understand. 

Additionally, don’t use slang that doesn’t suit your brand. You carefully established a brand voice for a reason – to appeal to your target audience. Speaking like a 17-year-old college student when your business sells homeowner’s insurance doesn’t make sense. It’s confusing and, well, annoying. 

Excessive Use of Hashtags

Hashtags are a great way to reach a greater audience and increase engagement, but there can be also too much of a good thing( if you’re interested in how to find the perfect hashtag you can read a bit more here). Sure, after gathering brand hashtags, popular hashtags, niche hashtags, and broad hashtags your list can become #overwhelming very quick. This is why it’s very important to test out which work best for your brand and utilize powerful ones the most. 

In a recent study on the optimal amount of hashtags TrackMaven analyzed over 65,000 social media posts to discover the best number of hashtags to use on various platforms:

  • The best number of hashtags to use on Twitter is one – tweets with more than one hashtag see a decline in engagement. 
  • Posts with nine hashtags perform best on Instagram.
  • On Facebook, the ideal number of hashtags is one. 

It’s also important to note that you should be using effective hashtags only. If a word isn’t directly relevant to your brand, services or message, don’t hashtag it! Consider the following sets of tweet copy:

WRONG: Revealed: #Fitness #Secrets that every woman #needs to know. 

RIGHT: Revealed: #Fitness secrets that every woman needs to know. 

Not only is the wrong option annoying to read, but it’s also confusing to understand the message of the tweet.

Social Media Mistake adding too many hashtags

Via Our Social Times

Me, Me, Me

social media mistakes example of carrie fisher post

Via Hootsuite

Yes, your goal on social media is to sell your business’ brand or service. However, it still shouldn’t be all about you. No one likes to scroll through a social media page and see 20 posts in a row that advertise a service or encourage you to buy a product.

Social Media Marketing Pro Tip- A good rule to follow is the 80/20 rule – 80% of the posts your share should be brand-centric about your brand, 20% of the time curate articles, photos, user generated content and videos from other sources and make sure they are quality and shareworthy.

Take Cinnabon, for example. After the death of Carrie Fisher they published a tweet mourning her death, but still included product placement. They received a great deal of backlash (some calling it “tasteless”) for doing so and ultimately issued an apology and deleted the tweet. 

Every business has to do some kind of reputation management and monitoring and here is the lesson learned. If your brand is ever faced with having to issue an apology for a social media post, note that it is always best to simply apologize. Do not try to pass blame on programs, platforms or specific people like the Patriots did. A good apology accepts responsibility, doesn’t make excuses, commits to being better and acknowledges why the post was not received well and shows care.

Pro social media marketing tip- Even a bad review  or negative comments can turn positive when replied to responsibly and correcting the issue if possible, people read replies and this shows active participation in customer care.

Via Hootsuite


Consistently misleading your audience is a poor way to convert them into loyal customers and alienating them for good! Yes, clicks are important, but you want clicks that matter (i.e ones that are the beginning steps for forming a valuable relationship). 

There is a fine line between intriguing copy and teasing people. Give people a sample of what they will learn if they click. Don’t promise to reveal Prince Harry’s “biggest” secret when in reality you’re just sharing that he eats peanut butter and pickle sandwiches. 

Via Content Marketing Institute

Posting obsessively on social media platforms and too often-Find a balance

This is a tricky one. Post too little and your brand isn’t worth following. Post too much and your brand is annoying. 


So how often should you post on social media platforms?

Even if each post is well thought out, contains quality copy and images, the right social media account, the right hashtags, and is of interest to your target audience – it can still feel like spam. 

What are the best times to post? Examples For Different Social Media Platforms

A good rule of thumb is to post on Facebook twice per day, Twitter 3 times per day, Instagram once per day, and LinkedIn once per day.  If you feel as though you are not getting all of the content you have planned published, try utilizing some of each platform’s other features such as Instagram and Facebook stories. This allows you to post without really posting.


If your brand has committed a few of the above behaviors – don’t panic just yet! They’re all easy to fix and trust can be rebuilt with your followers. Take into consideration what you’ve learned and develop a new social strategy that attract people to hit the follow button again and again!

Kimberly Stricker

Kim Stricker, the founder and lead social media strategist at Social Motto, possesses over two decades of specialized experience in B2B social media marketing. Her expertise lies in harnessing the power of social media platforms to drive business-to-business engagement and growth. Kim’s strategic approach blends innovative social media tactics with in-depth knowledge of B2B marketing dynamics, making her an adept at crafting impactful digital campaigns and social media storytelling that effectively connect businesses with their professional target audiences.
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