B2B Marketing Services
Elevate Your B2B Brand with Targeted Our Social Media Marketing
If you haven’t started a b2b Social Media Marketing strategy now is the time!
Brands in all types of markets are creating a Social Media following that is helping to brand their companies, create a loyal following, and sell products. So, where do you start?
An important step to creating your online presence is to have a plan and to have a plan, I don’t mean: “I want to increase sales.” I mean, sit down and write down the goals you have and the means that you think will best help you get there. A few important questions to ask yourself include:
- Who makes up the audience that you want to reach?
- What does this audience respond to?
- What will they find useful?
- Which Social Media platforms do you plan to use?
- How is your competition using Social Media?
Lots of the brands that are doing a really great job on social media are business-to-consumer companies, their client base is anyone willing to buy, so it’s easier for them to create a following. However, business-to-business companies can also create a loyal following and get their brand out there on social media.
B2B companies may think that their industry is boring and that people won’t want their postings on their page, this is where you need to get creative.
Social Media Marketing creates a personality for your brand. No matter who your audience is, having a personal touch on your content will help you to resonate more with your audience. Social Media users want to get something out of the experience, they want to feel fulfilled with their scrolling. Don’t be afraid to let the personality of your company shine through on postings, give your followers an inside look to what you do, or provide them with things that would be useful, such as informational articles or other resources they could use that would compliment your own products/services.
It’s important to give your company a voice on social media that is where we come in. At Social Motto Media, we would love to help you get started! The best way to go about getting started with social media marketing is to have a plan, to be yourself, to engage with your audience, and to tell your story.
"If you're looking for the best strategic, responsive, and experienced b2b marketing company to partner with look no further. The measurable outcomes they have produced for us have blown our minds and have inspired us to think even bigger. We would not have the social impact we're seeing if not for Social Motto. If you could gather everyone in a room who are the perfect audience for your message and talk with them intimately; you'll get precisely that effect with them."
Bill Sullivan
"We greatly appreciate everything that Social Motto has done for Eastern Market – Kim and her team really helped bring us into the social media spotlight and helped us grow at a time when we were taking baby steps into the world of marketing. They provided us an excellent foundation upon which to build out our ongoing needs for social media and guided us through some interesting times as our district undergoes changes and challenges. Thank you to everyone at Social Motto!"
Emma Velasco
Chief Operating Officer; Eastern Market Partnership
"I have worked with the Social Motto b2b marketing team across multiple companies in the past few years and have nothing but great things to say about them. They are knowledgeable and passionate about what they do and the people they work with."
Sam Morykwas
How Can Our B2B Social Media Management Services Work For You?
According to the Pew Research Center, 86% of Americans have social media accounts . That’s where your customers are so why aren’t you adding social media campaigns to your marketing mix? You may be out there have some brand awareness, to some extent. Your business may have a social media account such as a Facebook business page or a blog. But we think you’ll be surprised at the impact a social media presence can have on your bottom line when expertly managed by a social media marketing company such as Social Motto.
Since we’re Detroiters, we’ll use an automotive metaphor here: The difference between businesses that conduct their own social outreach and those that use Social Motto is like the difference between trudging toward your goal in beat-up old shoes and going 0-60 in four seconds in a Camaro to reach your destination in a flash.
Let Social Motto be your social manage your social media strategy and presence . All you’ll have to do is watch your ROI climb, climb, climb.
B2B Social Media Strategy Services
DIGITAL MARKETING STRATEGY
We manage the social media marketing campaigns of your B2B brand - evaluating the metrics at each stage from ideation to analytics, adjusting the approach as needed. Our team will refine as necessary to keep your message strong and effective across different platforms producing results, helping you scale your business faster.
B2B SOCIAL MEDIA MARKETING STRATEGY
We believe in visual storytelling so we take what we learn from you and create the ideal mix of channels on Facebook, Instagram, Pinterest, and others to direct, intensify and explode your reach. Connecting with your audience on a more personal level. With a strategy in place, we come in and knock those creative assets out of the park as we piece together your story for social.
OUTREACH AND ENGAGEMENT
Every social media platform speaks a different language along with your brand's voice and requires unique features. We know what works, and we’re fluent in Facebook, Instagram, Pinterest, etc. We do the heavy lifting here that generate likes and replies on all social channels to make sure your brand voice is heard around the world.
BRAND REPUTATION AND MONITORING
We continuously monitor and control the narrative about your brand on social media ensuring that it reinforces your message. Keeping track of what your audience is saying and improving the overall sentiment, keeping it fluid and relevant.
LIVE EVENT COVERAGE
We have the technology and know-how to build relationships with your target audience in real-time online. From product demonstrations to live testimonials, we can launch coordinated campaigns to drive more social media users to your live event and connect with them more effectively increasing the buzz around your product or service.
CONTENT CREATION
We create and leverage visual content in the form of Photography, Video Production, 2D and 3D graphic animation specific to what resonates on a particular social media channel for your target audience to engage and entertain.
SOCIAL MEDIA ADVERTISING
We strategically determine which social media channels most of your prospects and customers are already visiting. We then launch various campaigns, creating, testing, and refining your advertising keeping it fresh and relevant to target and retarget them with the right message.
DATA ANALYTICS
After launching your social media campaigns we look at the data to gauge how your social outreach is performing. Are there any trends? What’s working and what’s not? How can we improve performance? What have we learned? We then tweak them accordingly based on the gathered data to maximize results and conversions.
CUSTOMER SERVICE
We broaden the scope of your customer service. According to J.D. Power, 67% of consumers have used a company’s social media channel for customer care. When they do, they expect a fast response. By adding social media to the mix we can improve customer satisfaction. We’re on it.