How to Create a Content Marketing Plan for Lead Generation

How to Create a Content Marketing Plan for Lead Generation

Things evolve fast in the online marketing world, and it’s shifted from “content is king” to “content marketing especially when it comes to content in social media marketing,” which covers so much more than search engine traffic. With the continued growth of social media and the changing marketing landscape in terms of paid advertising, content marketing has certainly evolved.

However, it’s important to understand that content marketing is not simply about creating tons of short low quality random content. In the past, marketers would create lots of low-quality content to drive organic search traffic to their web sites and since the past few updates within search algorithms digital agencies such as our taken a new strategy and pruined low quality content and seen organic traffic increase as a result.

CONTINUE READING
how to make social media videos that engage

How To Make Social Media Video Documentaries That Engage

Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content.

For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video.

Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.

CONTINUE READING
Facebook Live How To Succeed at Every Event

Facebook Live How To Succeed at Every Event

Facebook Live How To Succeed at Every Event It’s 2019 – and social media live event coverage is everything! It’s a chance to utilize social media to show off your business’ event, product or service in real-time with highly engaging visuals. Marketers know the importance of live event coverage. Everything from sporting events to cooking…

CONTINUE READING
Avoid These 4 Mistakes in Your Social Media Engagement

Avoid These 4 Mistakes in Your Social Media Engagement

Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.

CONTINUE READING