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Here’s How To Create Your First Facebook Ad

Facebook, Social Ads, Social Media, Social Media Strategy Pro TipsBy Social Motto Social Media Management Team November 30, 2018 Leave a comment

Here’s How To Create Your First Facebook Ad Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of…

How To Create a Strong Facebook Marketing Strategy

Social Media Strategy Pro TipsBy Social Motto Social Media Management Team November 19, 2018

The key to a successful Facebook marketing strategy is for it to be unique. There may be 1.86 billion potential customers, but the competition is very, very real. Your business needs to stand out, find it’s place and target the right audience. Here’s how to utilize Facebook for an effective social media marketing plan!

Facebook Messenger Bots Are Here To Change Customer Service

Social Media Strategy Pro TipsBy Social Motto Social Media Management Team November 15, 2018

Facebook Messenger Bots Are Here To Change Customer Service-Here’s How What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet? Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a…

What is Reputation Management on Social Media?

Social Media Strategy Pro TipsBy Social Motto Social Media Management Team November 1, 2018

You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.

For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.

Best Times To Post On Social Media Expectations vs Reality

Content Development, Facebook, Instagram, Social Media, Social Media Strategy Pro Tips, TwitterBy Social Motto Social Media Management Team October 23, 2018

It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…

How Facebook Uses Your Data

FacebookBy Social Motto Social Media Management Team October 18, 2018

In March 2018, it was revealed that data from up to 87 million Facebook users had gotten into the hands of Cambridge Analytica, a third-party data firm. This raised privacy concerns for Facebook users who now realized their private data was not completely secure. What seemed to be a harmless social media platform now holds all of your personal data that could potentially fall into the wrong hands.

How Facebook Boosted Posts Work

Social Media Strategy Pro TipsBy Social Motto Social Media Management Team October 9, 2018

What Is A Facebook Boosted Post, is it worth it and how do they work? In today’s world of Facebook, boosting a post is a fantastic way to reach a targeted audience. The more you boost, the more you will learn about what users respond to best! Organic reach is declining across Facebook boosted posts are the next best option.

Why We’re Doing the Finding Happiness Project

Content DevelopmentBy Social Motto Social Media Management Team September 24, 2018

Why are we’re doing the Finding Happiness Project? With a remarkable resurgence, rich history, and cultural cachet, Detroit is special. Unfortunately, not everyone knows this about the Motor City. In a 2018 study, Detroit was identified as the unhappiest city in the United States. That study inspired us to prove the statistics wrong with a project called “Finding Happiness Detroit.”

Who are Social Media Influencers?

Influencer MarketingBy Social Motto Social Media Management Team September 19, 2018

Who are social media influencers? Think of the last time a friend of yours went on and on raving about a product. Even if you hadn’t heard of that product or weren’t previously interested, this influenced you to think about buying it as well. This thought process is exactly why influencer marketing works. Behind this phenomenon are the social media influencers themselves.