Simple Social Media Tips Your Small Businesses Can Utilize Today

When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.

The key to a successful business to business social media strategies and campaigns is to put your resources into the correct social media channels – and share the right content to them.

By using these simple Social Media tips and implementing them, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!

CONTINUE READING

Facebook Targeting Options You Didn’t Know Existed

If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.

CONTINUE READING

Don’t Buy Fake Followers! Grow Your Instagram Account Organically

Instagram is no doubt one of the most popular social platforms on the Internet. It’s not only a place for people to connect with friends and family but also to follow their favorite brands. In fact, 80% of Instagram users follow businesses on Instagram!

This makes it vital for brands to create an Instagram profile to connect with their audience. However, it can be disheartening when you put time, money and countless resources into a social channel that just won’t grow.

CONTINUE READING
Why You Should Take Advantage of Facebook Chatbots

Why You Should Take Advantage of Facebook Chatbots

Why You Should Take Advantage of Facebook Chatbots If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be? Unfortunately, time machines don’t exist (yet!), but you can be…

CONTINUE READING

Here’s How To Create Your First Facebook Ad

Here’s How To Create Your First Facebook Ad Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of…

CONTINUE READING

Facebook Messenger Bots Are Here To Change Customer Service

Facebook Messenger Bots Are Here To Change Customer Service-Here’s How What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet? Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a…

CONTINUE READING

What is Reputation Management on Social Media?

You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.

For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.

CONTINUE READING

Best Times To Post On Social Media Expectations vs Reality

It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…

CONTINUE READING

How Facebook Uses Your Data

In March 2018, it was revealed that data from up to 87 million Facebook users had gotten into the hands of Cambridge Analytica, a third-party data firm. This raised privacy concerns for Facebook users who now realized their private data was not completely secure. What seemed to be a harmless social media platform now holds all of your personal data that could potentially fall into the wrong hands.

CONTINUE READING