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Mastering Facebook Ads Boosting posts Vs Promoted

Mastering a paid Facebook ad strategy isn't just about creating killer content. It's about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?
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The Simple Guide To TikTok Shopping

The Simple Guide To TikTok Shopping

Shopping on TikTok is nothing new. In fact, it's a bonafide phenomenon, which is why the world anxiously awaits the impact of TikTok Shopping—a new TikTok platform for brands to sell directly within their TikTok businesses, right on the app.
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How to Leverage AI for B2B Social Media Marketing

How to Leverage AI for B2B Social Media Marketing

AI is growing in sales and marketing because marketers find it useful. AI makes it possible for businesses to not just scale and budget their social media marketing efforts, but to beeline it to better audience understanding.
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How to leverage employee-generated content and user generated content

How to leverage employee-generated content with examples

Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand's reach exponentially...organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.
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Tiktok micro influencers vs celebrity Influencers

Tiktok Micro-Influencers vs. Celebrity Influencers: which is better for your next campaign?

Micro-influencers with the right marketing strategy on TikTok can take your brand from background noise to front-page news with the help of a good strategy. But what many marketers forget is that before the fun can begin, you have to make sure you select just the right influencer.
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