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Grow Your B2B Business With These Social Media Platforms
If you’re in b2b marketing, social media is no longer an option; it’s a requirement. Even though b2b marketers have a very small and specific group of people as potential...
If you're in b2b marketing, social media is no longer an option; it's a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.
How can you stay on brand, have a budget for a social media strategy that drives business, keep brand consistency, maintain social media marketing goals, keep the corporate office happy yet still have an authentic message on social media without a national budget?
Don’t let the words “global audiences” or “global brand” intimidate you. Just because you’re in charge of the social media marketing of international audiences and multiple social media profiles that need to speak to unusually diverse target audiences with limited time, money, and human power, doesn’t mean you should worry.
Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand's reach exponentially...organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.
Micro-influencers with the right marketing strategy on TikTok can take your brand from background noise to front-page news with the help of a good strategy. But what many marketers forget is that before the fun can begin, you have to make sure you select just the right influencer.
TikTok the lip syncing mobile app is disrupting social media and going viral! if your leveraging social media for your business just like we do, pay attention.
Instagram is no doubt one of the most popular social platforms on the Internet. It’s not only a place for people to connect with friends and family but also to follow their favorite brands. In fact, 80% of Instagram users follow businesses on Instagram! This makes it vital for brands to create an Instagram profile to connect with their audience. However, it can be disheartening when you put time, money and countless resources into a social channel that just won’t grow.
To create and maintain a popular online social media campaign as we do as a digital marketing agency you should consistently post top-quality, innovative and intriguing content. And that’s where Instagram’s Story takeovers are a great strategy to add to your social media toolbox. To put it simply for now before I go into further detail, an Instagram takeover is defined as a user or brand taking over another user’s Instagram account for a specific period to post their own content. It’s a win-win strategy because two brands or people get exposure and can expand your Instagram account with fresh and engaging posts with user-generated content and the hosted account can tap into a new audience as well, so yeah it’s a sure win win!
A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.