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How to Execute a Social Media Strategy for a Global Brand

How to Execute a Social Media Strategy for a Global Brand

Managing a global brand on social media sounds daunting, but it doesn’t need to be complicated. Sure, having multiple audiences who are awake at different times, speak different languages and have an assortment of needs can complicate your strategy a bit. However, having such a wide audience is an achievement that many brands wish to have and it should be utilized significantly. Careful planning, team delegation, and research will have your social media marketing ready to launch globally easily! Here are a few tips to help you get started.
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Annoying Social Media Behaviors Every Brand Should Avoid

Annoying Social Media Behaviors Every Brand Should Avoid

Social media is an incredible way to connect with your audience across the world seamlessly and instantly. But just as quickly as a post can reach the other side of the world the unfollow button can also be hit. Once someone unfollows your brand’s account that prized connection is lost.
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5 Social Media Trends You Should Know

5 Social Media Trends You Should Know

Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
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6 Tips on running micro-influencer campaigns

6 Tips on running micro-influencer campaigns

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge. Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.
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5 Ways to improve customer retention with social media

5 Ways to improve customer retention with social media

If you’re reading this article there is a possibility that you remember the original roll out of most of the major social media platforms including Facebook, Twitter, and YouTube. The whole original point of this new and dynamic way of communicating was to be more socially connected. The original intention of social media still holds true and effective in its ability to help increase customer retention.
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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

How easy is creating your own Snapchat Geofilter?

Do you ever wonder how Snapchat Geofilters and backdrops are created? Snapchat recently launched four new features to the app. These options allow you to create your own Geofilters, backdrops, voice filters and the ability to attach a website link. This new update lets users create filters within the app which can be used for businesses, weddings and graduations parties, among many other events. With a fee of $5.99, you can create your own personal filter which can be customized with text, bitmojis, and stickers. You have the option to have your filter available for one hour or up to 90 days.
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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

The basics behind creating a social media policy for your company

A social media policy is the outline of how a brand and it's employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company's reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.
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Facebook Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

8 reasons why brands should be using Facebook Live

In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a 'behind the scenes' point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.
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What is the Ideal Length of a Social Media Post?

What is the Ideal Length of a Social Media Post?

When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective strategy to do so is to make sure you are using the ideal character length in each status update. In this blog post, we will be covering the ideal length of both Twitter and Facebook postings.
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