Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren't news anymore, it's the norm. You're here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you're not sure exactly what you should be doing. That's natural. So let's take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.
Social Media Tips & Guides
B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business. There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let's go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.
Take a second to mourn the loss of traditional social media marketing. The glory days of posting beautifully curated photos with a hooky blurb are gone. Hope is not lost within the algorithms and it comes in the form of a video format called social media storytelling.
Mastering a paid Facebook ad strategy isn't just about creating killer content. It's about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?
If you're in b2b marketing, social media is no longer an option; it's a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.
How can you stay on brand, have a budget for a social media strategy that drives business, keep brand consistency, maintain social media marketing goals, keep the corporate office happy yet still have an authentic message on social media without a national budget?
Don’t let the words “global audiences” or “global brand” intimidate you. Just because you’re in charge of the social media marketing of international audiences and multiple social media profiles that need to speak to unusually diverse target audiences with limited time, money, and human power, doesn’t mean you should worry.