Mastering a paid Facebook ad strategy isn't just about creating killer content. It's about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?
Social MediaTips & News
If you're in b2b marketing, social media is no longer an option; it's a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.
How can you stay on brand, have a budget for a social media strategy that drives business, keep brand consistency, maintain social media marketing goals, keep the corporate office happy yet still have an authentic message on social media without a national budget?
Don’t let the words “global audiences” or “global brand” intimidate you. Just because you’re in charge of the social media marketing of international audiences and multiple social media profiles that need to speak to unusually diverse target audiences with limited time, money, and human power, doesn’t mean you should worry.
Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand's reach exponentially...organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.
Micro-influencers with the right marketing strategy on TikTok can take your brand from background noise to front-page news with the help of a good strategy. But what many marketers forget is that before the fun can begin, you have to make sure you select just the right influencer.
TikTok the lip syncing mobile app is disrupting social media and going viral! if your leveraging social media for your business just like we do, pay attention.