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Social Media Tips & Guides

INFLUENCER MARKETING STRATEGIES FOR B2B

B2B Influencer Marketing Strategies Guide

B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business. There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let's go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.
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Mastering Facebook Ads Boosting posts Vs Promoted

Mastering a paid Facebook ad strategy isn't just about creating killer content. It's about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?
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The Simple Guide To TikTok Shopping

The Simple Guide To TikTok Shopping

Shopping on TikTok is nothing new. In fact, it's a bonafide phenomenon, which is why the world anxiously awaits the impact of TikTok Shopping—a new TikTok platform for brands to sell directly within their TikTok businesses, right on the app.
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How to Leverage AI for B2B Social Media Marketing

How to Leverage AI for B2B Social Media Marketing

AI is growing in sales and marketing because marketers find it useful. AI makes it possible for businesses to not just scale and budget their social media marketing efforts, but to beeline it to better audience understanding.
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