Social Media Tips & Guides

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How To Make Your Social Media Strategy More Inclusive

Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren't news anymore, it's the norm. You're here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you're not sure exactly what you should be doing. That's natural. So let's take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.

How to use video storytelling in your social media strategy

Take a second to mourn the loss of traditional social media marketing. The glory days of posting beautifully curated photos with a hooky blurb are gone. Hope is not lost within the algorithms and it comes in the form of a video format called social media storytelling.

Grow Your B2B Business With These Social Media Platforms

If you're in b2b marketing, social media is no longer an option; it's a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.

Social media marketing strategies for franchise businesses

How can you stay on brand, have a budget for a social media strategy that drives business, keep brand consistency, maintain social media marketing goals, keep the corporate office happy yet still have an authentic message on social media without a national budget?

How to Target a Global Audience with Social Media Strategy

How To Target A Global Audience With A Social Media Strategy

Don’t let the words “global audiences” or “global brand” intimidate you. Just because you’re in charge of the social media marketing of international audiences and multiple social media profiles that need to speak to unusually diverse target audiences with limited time, money, and human power, doesn’t mean you should worry.