If you’re reading this article there is a possibility that you remember the original roll out of most of the major social media platforms including Facebook, Twitter, and YouTube. The whole original point of this new and dynamic way of communicating was to be more socially connected. The original intention of social media still holds true and effective in its ability to help increase customer retention.CONTINUE READING
So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.
Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.