Reading Time: 6 minutes Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
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Reading Time: 5 minutes Social media is an incredible way to connect with your audience across the world seamlessly and instantly. But just as quickly as a post can reach the other side of the world the unfollow button can also be hit. Once someone unfollows your brand’s account that prized connection is lost.
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Reading Time: 5 minutes When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.
The key to a successful business to business social media strategies and campaigns is to put your resources into the correct social media channels – and share the right content to them.
By using these simple Social Media tips and implementing them, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!
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Reading Time: 4 minutes If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.
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Reading Time: 5 minutes [dropcap]M[/dropcap]anaging a global brand on social media sounds daunting, but it doesn’t need to be complicated. Sure, having multiple audiences who are awake at different times, speak different languages and have an assortment of needs can complicate your strategy a bit. However, having such a wide audience is an achievement that many brands wish to have and it should be utilized significantly. Careful planning, team delegation, and research will have your social media marketing ready to launch globally easily! Here are a few tips to help you get started.
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Reading Time: 6 minutes Facebook engagement is vital to help boost your brand’s organic reach. Organic reach offers optimal News Feed placement and allows your audience’s network to see your posts through shares and likes. Engagement is more important than ever thanks to Facebook’s latest algorithm change. Even if your brand has the resources for a Facebook ad budget, organic reach can help co-pilot your paid efforts to reaching a greater audience.
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Reading Time: 5 minutes Instagram is no doubt one of the most popular social platforms on the Internet. It’s not only a place for people to connect with friends and family but also to follow their favorite brands. In fact, 80% of Instagram users follow businesses on Instagram!
This makes it vital for brands to create an Instagram profile to connect with their audience. However, it can be disheartening when you put time, money and countless resources into a social channel that just won’t grow.
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Reading Time: 5 minutes If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be?
Unfortunately, time machines don’t exist (yet!), but you can be among the first businesses to use Facebook’s newest treasure: Messenger chatbots.
There are currently only around 300,000 Facebook Messenger chatbots active – making it a prime time to beat the competition and take advantage of a new marketing tool.
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Reading Time: 6 minutes Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of ad) is the most important and a wrong choice can impact the effectiveness of your ad. Have no worry! I’m going to show you the basic steps to create ads, set up a budget, target the right audience for maximum reach and create a strong Facebook marketing strategy.
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Reading Time: 8 minutes The key to a successful Facebook marketing strategy is for it to be unique. There may be 1.86 billion potential customers, but the competition is very, very real. Your business needs to stand out, find it’s place and target the right audience. Here’s how to utilize Facebook for an effective social media marketing plan!
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