Instagram Stories Can Be Great for B2B Here’s How!

Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes.

Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.

Instagram Statistics Every Social Media Marketer Needs to Know

What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…

25 LinkedIn Statistics You Can’t Ignore

f we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question?

“How much time have you spent on LinkedIn?”

When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.

However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…

8 Social Media Marketing Tools For Business Success

Every day social media marketers are faced with a never-ending list of responsibilities.

Did you schedule every post for Facebook, LinkedIn, Twitter and Instagram? Did you respond to all 56 comments on Facebook? Did you respond to 15 Instagram direct messages? Did you make sure your brand and it’s various products were not mentioned negatively on Twitter? Did you reach out to micro-influencers about posting a review of our newest product? Did you boost that last Facebook post for $50? Whew – and that’s not even half of it.

It can certainly be a challenge to stay on top of everything, but luckily for us, there are countless social media tools and programs that can help you succeed, streamline the process and save time.

The following are some of our favorite tools for scheduling, content discovery, analytics, brand listening, reputation management, and content creation.

Proven Instagram engagement tips for 2019

If you have been active lately on Instagram you might have noticed a decrease in the Instagram engagement rate – you aren’t alone. If you haven’t noticed yet the Instagram feed has changed due to the recent algorithm update significantly prioritizing posts, photos, and videos from users’ friends and family – leaving businesses and promotions behind.

Social media marketing is changing…though not impossible to still have a constant cycle of engagement on your posts, it’s definitely more difficult than before to engage your audience. As a digital marketing agency, I have put together some of my proven ways to grow your Instagram engagement and followers organically increase for your business and brand while building up a loyal following of customers and grow your Instagram presence organically and engage your users.

Incredibly Creative Ways Brands Are Using Chatbots

As we’ve said before, chatbot virtual assistants natural language processing is the next big thing in social media messaging platforms. This simple and effective artificial intelligence uses natural organic language to machine learn conversations with customers. It is not only low-cost, but extremely customizable and effective. If your brand isn’t adding resources into generating your own chatbot for customer support, it’s most likely because you don’t think your business and customers have a use for it. It is time to rethink your approach because you can use chatbots in countless creative ways to boost sales, enhance customer service, and engage with customers and generate brand awareness.

Check out how the following brands have thought outside of the box to seamlessly enter the world of chatbot assistants. It may inspire you to do the same!

50 Social Media Demographics and Statistics You Need To Know

The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!