Boost ROAS With Facebook Ads

Boost ROAS With Facebook Ads With These 5 Proven Tips

Facebook marketing has, in recent years, become one of the most valuable tools for growth-oriented businesses to tap into. You can gain rapid growth for your business and boost ROAS with Facebook Ads and see a tremendous increase in engagment and conversions.

Why Facebook?

The Facebook platform holds 2 billion monthly users that is a huge market to tap into, making it an invaluable resource for gaining audience reach and stimulating conversion. However, optimizing advertising campaigns may appear complicated but it really isnt, if you know what to look for among the many options available for identifying and interacting with customers and stay on top of social media trends as we do at Social Motto Detroit. To help you see the trees through the forest, here are some of the best ways we have proven to return (ROAS) with your Facebook marketing budget.

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How to Create a Content Marketing Plan for Lead Generation

Killer Lead Generation Content Marketing Plan Guide For

Things evolve fast in the online marketing world, and it’s shifted from “content is king” to “content marketing especially when it comes to content in social media marketing,” which covers so much more than search engine traffic. With the continued growth of social media and the changing marketing landscape in terms of paid advertising, content marketing has certainly evolved.

However, it’s important to understand that content marketing is not simply about creating tons of short low quality random content. In the past, marketers would create lots of low-quality content to drive organic search traffic to their web sites and since the past few updates within search algorithms digital agencies such as our taken a new strategy and pruined low quality content and seen organic traffic increase as a result.

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how to make social media videos that engage

How To Make Social Media Video Documentaries That Engage

Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content.

For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video.

Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.

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Facebook Live How To Succeed at Every Event

Facebook Live How To Succeed at Every Event

It’s 2019 – and social media live event coverage is everything! It’s a chance to utilize social media to show off your business’ event, product or service in real-time with highly engaging visuals. Marketers know the importance of live event coverage. Everything from sporting events to cooking shows is streamed on TV for millions of users to watch. However, you don’t have to have a massive wallet and a production budget to cover an event online! All you need is a phone, a few social media accounts and fast fingers (have you ever tried live-tweeting a NASCAR race?!). Here is how we regularly utilize live event coverage to help clients connect and engage with their audience at a wide variety of events you can also check out Facebook live coverage in depth in one of my posts titled 8 reasons why brands should be using facebook live.

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