Will Social Media Ever Replace Traditional Advertising?

The best part about social media websites? They’re free. It costs nothing to post about your product on your brand’s Facebook and Twitter pages or announce a new service on your LinkedIn. If you do decide to dive into the world of paid social, the cost is marginal compared to the amount of money companies pay to produce TV ads or print campaigns.

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What Social Media Channels Are Best For B2B

When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.

The key to a successful business to business social media campaign is to put your resources into the correct social media channels – and share the right content to them. By doing this, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!

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Social Media Marketing 101

Social Media Marketing 101 Guide For Beginners

So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.

That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!

This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.

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Why You Need to Outsource Your Social Media In 2018

When it comes to marketing in 2018, size matters…Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). The key ingredient to digital marketing success is social media success.

Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). So, how do you even the playing field and pack a punch that rivals the heavy hitters like Hilton, Marriott, Hyatt, and Wyndham?

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Social Media Marketing Strategy listening Detroit

What is Social Listening? Listen Up!

What is Social listening? Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools knowledge and social media strategy development, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.

Social listening, in a sense, is a way to eavesdrop on your target audience, and use that information to create the products that they want.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

The Basics of Instagram Backgrounds

Instagram is a world full of discovery, learning, and experimentation. Users try and try again with different approaches to their postings to see which types of posts will receive the most likes or engagement. Did you know that something as simple as the background in your photos could be impacting how many likes that your posts are receiving?

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Why you Should use Video for Social Media Marketing

So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.

Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkdIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.

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