Creating a successful social media marketing campaign is a challenge for any business but is well worth the effort. Taking the additional time to focus on social media marketing can help your business grow and reach a wide range of clients. Begin using these tips today to expand your business on various social media platforms and help your company achieve higher levels of success.CONTINUE READING
Facebook marketing has, in recent years, become one of the most valuable tools for growth-oriented businesses to tap into. You can gain rapid growth for your business and boost ROAS with Facebook Ads and see a tremendous increase in engagment and conversions.
The Facebook platform holds 2 billion monthly users that is a huge market to tap into, making it an invaluable resource for gaining audience reach and stimulating conversion. However, optimizing advertising campaigns may appear complicated but it really isnt, if you know what to look for among the many options available for identifying and interacting with customers and stay on top of social media trends as we do at Social Motto Detroit. To help you see the trees through the forest, here are some of the best ways we have proven to return (ROAS) with your Facebook marketing budget.CONTINUE READING
To create and maintain a popular online social media campaign as we do as a digital marketing agency you should consistently post top-quality, innovative and intriguing content. And that’s where Instagram’s Story takeovers are a great strategy to add to your social media toolbox.
To put it simply for now before I go into further detail, an Instagram takeover is defined as a user or brand taking over another user’s Instagram account for a specific period to post their own content. It’s a win-win strategy because two brands or people get exposure and can expand your Instagram account with fresh and engaging posts with user-generated content and the hosted account can tap into a new audience as well, so yeah it’s a sure win win!CONTINUE READING
Things evolve fast in the online marketing world, and it’s shifted from “content is king” to “content marketing especially when it comes to content in social media marketing,” which covers so much more than search engine traffic. With the continued growth of social media and the changing marketing landscape in terms of paid advertising, content marketing has certainly evolved.
However, it’s important to understand that content marketing is not simply about creating tons of short low quality random content. In the past, marketers would create lots of low-quality content to drive organic search traffic to their web sites and since the past few updates within search algorithms digital agencies such as our taken a new strategy and pruined low quality content and seen organic traffic increase as a result.CONTINUE READING
Whether you’re a business owner, an influencer, or a digital marketer, it’s likely you’ve wondered how to optimize your Instagram content strategy. Not to mention that you want to improve your lead generation and boost engagement for increased sales. The tried and tested way to personally interact with your audience is efficient, but you don’t always have the time. Above that, you must also consider Instagram’s smart upgrades, which can lead your business to lose followers if you’re not ready to pivot. Nevertheless, if you don’t have a top-quality content strategy ready, you’ve already prepared to fail. But even so, you shouldn’t have just any strategy in place. It must be agile and scalable.CONTINUE READING
Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content.
For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video.
Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.CONTINUE READING
It’s 2019 – and social media live event coverage is everything! It’s a chance to utilize social media to show off your business’ event, product or service in real-time with highly engaging visuals. Marketers know the importance of live event coverage. Everything from sporting events to cooking shows is streamed on TV for millions of users to watch. However, you don’t have to have a massive wallet and a production budget to cover an event online! All you need is a phone, a few social media accounts and fast fingers (have you ever tried live-tweeting a NASCAR race?!). Here is how we regularly utilize live event coverage to help clients connect and engage with their audience at a wide variety of events you can also check out Facebook live coverage in depth in one of my posts titled 8 reasons why brands should be using facebook live.CONTINUE READING