Reading Time: 4 minutes What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet?
Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a “piece of automated messaging software that uses AI to converse with people”. We know, it sounds a bit daunting (and sort of creepy), but it really is a useful tool.
Think of a chatbot as your Facebook page’s very own personal Siri. It understands questions related to your business and is able to effectively and accurately answer them. It allows a customer to simply type a message in (just like they’re messaging a friend) and receive an answer. Goodbye making phone calls, searching in Google or waiting for web pages to load just to find the answer to a simple question.
But how do Facebook chatbots benefit your business – not just customers – and is it worth investing time in?
The answer is endless ways and YES!