Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.CONTINUE READING
Instagram has created a feature much like the stories that we view on Snapchat, Instagram stories. The “story” feature on Instagram has been around for a little over a year now, but many users have yet to try it out. Instagram stories create a new opportunity for businesses to share things about what they do and how they do it. These stories can be used in several different ways to bring new life to your Instagram account.CONTINUE READING
With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.CONTINUE READING
Starting a blog for your company can have many benefits for business including bringing more traffic to your website as well as establishing credibility for your company. Adding a blog to your website’s repertoire means a higher possibility of your website showing up in organic search results. The titles and topics of your blog could be exactly what a potential customer is searching for, and by being lead to the blog on your website, you are now a possible contender for their business. A great tool to use to help to get you on your way to business blogging is WordPress, a very user friendly site and offers great templates for your web pages.CONTINUE READING
“How tall is Will Ferrel?” You type into Google, expecting a simple number to pop up and conclude your searches, but what if, instead, Will Ferrel himself popped up in a video answering your exact question? This is the next project for Google, search videos of celebrities answering your commonly Googled questions! This feature is meant to make searches more interesting and interactive, for now only on mobile devices but the desktop frontier is also being investigated by the team who has come up with this idea. These videos are held to the same content policies of anything that you may search through Google, and celebrities do have the choice of whether or not they would like to answer the questions.CONTINUE READING
Facebook CEO, Mark Zuckerberg has realized that his creation is straying away from what he initially created it for, people coming together. The website has been infiltrated by spam, and too many advertisements, Zuckerberg wants to bring back the community he intended to create. Part of this new push for the community is the relaunch of the Facebook events app, called Facebook Local.CONTINUE READING
Want to know the secret to beating Instagram’s latest algorithm change? Would you really like to know when is the best time to post to Instagram? It’s quite simple: schedule posts for when most of your followers are online that’s how we do it at Social Motto.
The algorithm cares about how much engagement your Instagram post gets and how quickly you get that engagement.
If a post goes out when 98% of your followers are online, you increase your chance of accumulating likes very quickly.
If a post gets a lot of likes and comments shortly after being posted, Instagram recognizes the post as quality content and shows your post to even more followers.
Each account is unique and will require careful consideration to hack the algorithm change and increase your reach to get more likes and followers. So how do you find the best time to post on Instagram for your account? Unfortunately, there isn’t a single best time to post, but here are a few tips to help you reach the biggest Instagram audience possible.CONTINUE READING
Have you ever thought about making money from your YouTube content or working with a sponsor? In this article, we will discuss five ways YouTubers can earn money with video sponsorships.
Plug or Mention the Sponsor in Your Video. Video plugs and mentions are the most common type of sponsorship integration on YouTube. As the channel host, you introduce the brand to your audience. Depending on the sponsorship agreement, you may also include additional details about the brand, share promotions, and talk about or show the product/service.CONTINUE READING
When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective strategy to do so is to make sure you are using the ideal character length in each status update. In this blog post, we will be covering the ideal length of both Twitter and Facebook postings.CONTINUE READING
Instagram takeovers are a great way to boost awareness, engagement, and conversion – if approached correctly. Revitalizing your page by introducing a fresh perspective of someone new can help boost excitement among your followers. Here are the six key steps to a successful Instagram takeover:CONTINUE READING