What is Reputation Management on Social Media?

You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.

For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.


How Facebook Uses Your Data

In March 2018, it was revealed that data from up to 87 million Facebook users had gotten into the hands of Cambridge Analytica, a third-party data firm. This raised privacy concerns for Facebook users who now realized their private data was not completely secure. What seemed to be a harmless social media platform now holds all of your personal data that could potentially fall into the wrong hands.

How facebook boosted posts work

How Facebook Boosted Posts Work

What Is A Facebook Boosted Post, is it worth it and how do they work? In today’s world of Facebook, boosting a post is a fantastic way to reach a targeted audience. The more you boost, the more you will learn about what users respond to best! Organic reach is declining across Facebook boosted posts are the next best option.

finding happiness detroit

Why We’re Doing the Finding Happiness Project

Why are we’re doing the Finding Happiness Project? With a remarkable resurgence, rich history, and cultural cachet, Detroit is special. Unfortunately, not everyone knows this about the Motor City. In a 2018 study, Detroit was identified as the unhappiest city in the United States. That study inspired us to prove the statistics wrong with a project called “Finding Happiness Detroit.”


Who are Social Media Influencers?

Who are social media influencers? Think of the last time a friend of yours went on and on raving about a product. Even if you hadn’t heard of that product or weren’t previously interested, this influenced you to think about buying it as well. This thought process is exactly why influencer marketing works. Behind this phenomenon are the social media influencers themselves.


What is a Social Media Marketing Agency?

Facebook launched in 2004 as an “online directory that connects people through social networks at college”. If we had told a Fortune 500 like Walmart that one day the social network would not only be worth more than it, but that they would be investing thousands and thousands of dollars in ads on the platform, they would have laughed. But here we are: social media has taken over the internet.