Managing a global brand on social media sounds daunting, but it doesn’t need to be complicated. Sure, having multiple audiences who are awake at different times, speak different languages and have an assortment of needs can complicate your strategy a bit. However, having such a wide audience is an achievement that many brands wish to have and it should be utilized significantly. Careful planning, team delegation, and research will have your social media marketing ready to launch globally easily! Here are a few tips to help you get started.CONTINUE READING
Facebook engagement is vital to help boost your brand’s organic reach. Organic reach offers optimal News Feed placement and allows your audience’s network to see your posts through shares and likes. Engagement is more important than ever thanks to Facebook’s latest algorithm change. Even if your brand has the resources for a Facebook ad budget, organic reach can help co-pilot your paid efforts to reaching a greater audience.CONTINUE READING
Instagram is no doubt one of the most popular social platforms on the Internet. It’s not only a place for people to connect with friends and family but also to follow their favorite brands. In fact, 80% of Instagram users follow businesses on Instagram!
This makes it vital for brands to create an Instagram profile to connect with their audience. However, it can be disheartening when you put time, money and countless resources into a social channel that just won’t grow.CONTINUE READING
If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be?
Unfortunately, time machines don’t exist (yet!), but you can be among the first businesses to use Facebook’s newest treasure: Messenger chatbots.
There are currently only around 300,000 Facebook Messenger chatbots active – making it a prime time to beat the competition and take advantage of a new marketing tool.CONTINUE READING
The key to a successful Facebook marketing strategy is for it to be unique. There may be 1.86 billion potential customers, but the competition is very, very real. Your business needs to stand out, find it’s place and target the right audience. Here’s how to utilize Facebook for an effective social media marketing plan!CONTINUE READING
What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet?
Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a “piece of automated messaging software that uses AI to converse with people”. We know, it sounds a bit daunting (and sort of creepy), but it really is a useful tool.
Think of a chatbot as your Facebook page’s very own personal Siri. It understands questions related to your business and is able to effectively and accurately answer them. It allows a customer to simply type a message in (just like they’re messaging a friend) and receive an answer. Goodbye making phone calls, searching in Google or waiting for web pages to load just to find the answer to a simple question.
But how do Facebook chatbots benefit your business – not just customers – and is it worth investing time in?
The answer is endless ways and YES!
You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.
For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.CONTINUE READING