Why You Need to Outsource Your Social Media In 2018

When it comes to marketing in 2018, size matters…Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). The key ingredient to digital marketing success is social media success.

Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). So, how do you even the playing field and pack a punch that rivals the heavy hitters like Hilton, Marriott, Hyatt, and Wyndham?

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Social Media Marketing Strategy listening Detroit

What is Social Listening? Listen Up!

What is Social listening? Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools knowledge and social media strategy development, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.

Social listening, in a sense, is a way to eavesdrop on your target audience, and use that information to create the products that they want.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

The Basics of Instagram Backgrounds

Instagram is a world full of discovery, learning, and experimentation. Users try and try again with different approaches to their postings to see which types of posts will receive the most likes or engagement. Did you know that something as simple as the background in your photos could be impacting how many likes that your posts are receiving?

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Why you Should use Video for Social Media Marketing

So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.

Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkdIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.

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How to Find the Perfect Hashtag

The goal for your company should be to utilize hashtags to the fullest. How to find the perfect hashtag? Hashtags are a huge part of social media marketing, especially now that Instagram has offered users the option to follow hashtags in addition to following other users.

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