Starting a blog for your company can have many benefits for business including bringing more traffic to your website as well as establishing credibility for your company. Adding a blog to your website’s repertoire means a higher possibility of your website showing up in organic search results. The titles and topics of your blog could be exactly what a potential customer is searching for, and by being lead to the blog on your website, you are now a possible contender for their business. A great tool to use to help to get you on your way to business blogging is WordPress, a very user friendly site and offers great templates for your web pages.CONTINUE READING
“How tall is Will Ferrel?” You type into Google, expecting a simple number to pop up and conclude your searches, but what if, instead, Will Ferrel himself popped up in a video answering your exact question? This is the next project for Google, search videos of celebrities answering your commonly Googled questions! This feature is meant to make searches more interesting and interactive, for now only on mobile devices but the desktop frontier is also being investigated by the team who has come up with this idea. These videos are held to the same content policies of anything that you may search through Google, and celebrities do have the choice of whether or not they would like to answer the questions.CONTINUE READING
Facebook CEO, Mark Zuckerberg has realized that his creation is straying away from what he initially created it for, people coming together. The website has been infiltrated by spam, and too many advertisements, Zuckerberg wants to bring back the community he intended to create. Part of this new push for the community is the relaunch of the Facebook events app, called Facebook Local.CONTINUE READING
Have you ever thought about making money from your YouTube content or working with a sponsor? In this article, we will discuss five ways YouTubers can earn money with video sponsorships.
Plug or Mention the Sponsor in Your Video. Video plugs and mentions are the most common type of sponsorship integration on YouTube. As the channel host, you introduce the brand to your audience. Depending on the sponsorship agreement, you may also include additional details about the brand, share promotions, and talk about or show the product/service.CONTINUE READING
When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective strategy to do so is to make sure you are using the ideal character length in each status update. In this blog post, we will be covering the ideal length of both Twitter and Facebook postings.CONTINUE READING
In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.CONTINUE READING
A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.CONTINUE READING