Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

The basics behind creating a social media policy for your company

A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

How easy is creating your own Snapchat Geofilter?

Do you ever wonder how Snapchat Geofilters and backdrops are created?

Snapchat recently launched four new features to the app. These options allow you to create your own Geofilters, backdrops, voice filters and the ability to attach a website link.

This new update lets users create filters within the app which can be used for businesses, weddings and graduations parties, among many other events. With a fee of $5.99, you can create your own personal filter which can be customized with text, bitmojis, and stickers. You have the option to have your filter available for one hour or up to 90 days.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

5 Ways to improve customer retention with social media

If you’re reading this article there is a possibility that you remember the original roll out of most of the major social media platforms including Facebook, Twitter, and YouTube. The whole original point of this new and dynamic way of communicating was to be more socially connected. The original intention of social media still holds true and effective in its ability to help increase customer retention.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

6 Tips on running micro-influencer campaigns

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.
Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.

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