B2B Social Media Marketing • Social Motto

The Ultimate Guide to B2B Influencer Marketing Strategy and Tips

B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business.

There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let’s go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.

How To Use Video Storytelling In Your Social Media Marketing Campaigns

How to Use Video Storytelling in Your Social Media Strategy

Take a second to mourn the loss of traditional social media marketing. The glory days of posting beautifully curated photos with a hooky blurb are gone. Hope is not lost within the algorithms and it comes in the form of a video format called social media storytelling.

How to Leverage AI for B2B Social Media Marketing

AI is growing in sales and marketing because marketers find it useful. AI makes it possible for businesses to not just scale and budget their social media marketing efforts, but to beeline it to better audience understanding.

Grow Your B2B Business With These Social Media Platforms

If you’re in b2b marketing, social media is no longer an option; it’s a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.

The Essential Guide To Social Media Marketing for Local Franchises

Franchise social media marketing can be a complex task that requires balancing the needs of the local community with the goals and guidelines of the franchisor. One way to navigate this challenge is to develop a comprehensive marketing strategy that incorporates a variety of tactics, including digital media advertising and social media networks. These platforms can be utilized to effectively reach the target audience and promote the brand in a way that aligns with the overall goals of the franchise.

The Ultimate Guide to Writing a Brand Story

A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.

The Ultimate Guide To Generating B2B Leads With Instagram Stories

When Instagram stories launched in the summer of 2016, it was anyone’s guess if years later it would become an effective channel for brand storytelling. But, surprise – it has!

How To Leverage Instagram Reels for B2B Social Media Marketing

In every market where Instagram Reels has been introduced, statistics show a significant bump in downloads. A huge opportunity not to be missed!

How to Leverage Llinkedin For B2B Sales Leads And Recruiting

Leveraging LinkedIn as a lead generation tool enables you to use your account as a powerful marketing tool to promote and attract recruits and sales; creating warm leads into resources, to convert cold buyers into more sales you can also target the right job seekers for a position in their companies!

Why Is LinkedIn the Best Social Media Channel for B2B

It’s no surprise that LinkedIn, the world’s largest social media platform for business professionals, is the absolute best b2b social media channel for companies’ advertising solutions and b2b marketers.