Skip to content

B2B Social Media Marketing

Discover industry-specific tactics, learn how to create valuable content, and turn your social media presence into a powerful B2B marketing tool. Forge deeper connections and build lasting relationships with your target businesses through effective B2B social media strategies.

7 clear signals that your B2B social media marketing needs outsourcing
B2B Social Media Marketing
Kimberly Stricker

7 clear signals that your B2B social media marketing needs outsourcing

An active social presence demands specified expertise, adaptability, and keeping a constant ear to the ground, and your internal team may not be enough. Today, half of B2B marketers turn to an outside agency for help. This investment often results in growth and profits, but here’s a little secret—not every business needs to outsource. So, let’s explore the signs that it’s time to outsource your B2B social media marketing efforts and when it may not be the right move for you.

Read More »
How To Create A Winning B2B Buyer Persona
B2B Social Media Marketing
Kimberly Stricker

How To Create A Winning B2B Buyer Persona

By understanding who your intended target audience is, your buyer’s journey, and what motivates them, you can create content marketing strategies and craft messages that resonate with your current and past customers. By creating a social media persona for marketing messages, you and your sales team can target customers by creating effective buyer personas and relevant content that maximizes your budget. You spend less time creating meaningless content, and more time speaking to the right people, reaching additional geographical locations.

But what all goes into buyer persona development?

Read More »
The Power of Personalization in B2B Content Marketing
B2B Social Media Marketing
Kimberly Stricker

The Power of Personalization in B2B Content Marketing

B2B marketing is, was, and always will be about personalization. But if you want to be at the forefront of other businesses in this competitive space today and generate more qualified leads, you have to combine what you know as a marketer with what is possible technologically and with the right tools.

Read More »
9 PROVEN TIPS TO SUPERCHARGE SOCIAL MEDIA MARKETING ROI
B2B Social Media Marketing
Kimberly Stricker

9 Proven Tips to Supercharge Social Media Marketing ROI

When it comes to measuring and harnessing return on investment for content marketing strategies, a lot has changed but one thing remains stubbornly persistent—it’s really difficult to consistently maximize your social media ROI. So what are the challenges of measuring social media ROI and where should you be focusing your social media marketing efforts?

Read More »
The Ultimate Guide to B2B Influencer Marketing Strategy and Tips
B2B Social Media Marketing
Kimberly Stricker

The Ultimate Guide to B2B Influencer Marketing Strategy and Tips

B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business.

There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let’s go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.

Read More »
Grow Your B2B Business With These Social Media Platforms
B2B Social Media Marketing
Kimberly Stricker

Grow Your B2B Business With These Social Media Platforms

If you’re in b2b marketing, social media is no longer an option; it’s a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.

Read More »
The Essential Guide To Social Media Marketing for Local Franchises
B2B Social Media Marketing
Kimberly Stricker

The Essential Guide To Social Media Marketing for Local Franchises

Franchise social media marketing can be a complex task that requires balancing the needs of the local community with the goals and guidelines of the franchisor. One way to navigate this challenge is to develop a comprehensive marketing strategy that incorporates a variety of tactics, including digital media advertising and social media networks. These platforms can be utilized to effectively reach the target audience and promote the brand in a way that aligns with the overall goals of the franchise.

Read More »