B2B Social Media Marketing • Social Motto

How To Leverage Micro Influencers To Boost Your B2B Business

Why Is LinkedIn the Best Social Media Channel for B2B

So, you’ve developed an app or the latest software-as-a-service startup company. Congratulations! But now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…the right people and it all falls on you to find them. How do you do it most effectively?

Consider the micro-influencers. They may not have as well-known names as celebrities or macro-influencers, but micro-influencers—influential social media personalities with high engagement but modest-sized followings—increase your chances of hitting a marketing bullseye.

The basics behind creating a social media policy for your company

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.

8 reasons why brands should be using Facebook Live

In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.

Could Social Media Have Saved Detroit?

Could Social Media Have Saved Detroit? While many point to the 1967 riots as the cause of Detroit’s decline, The D’s demise actually started in the 1950s. With The Great Depression and World War II in the history books, the 1950s should have been prosperous. And from afar, perhaps they were.

The Best Social Media Platforms for B2B Marketing Success

Social media platforms have become an essential tool for businesses of all kinds to reach and engage their target audience. For B2B companies, finding the best social media platforms and developing a successful social media marketing strategy can be a challenge. However, with the right strategy and channels, B2B companies can effectively use social media to reach decision-making executives and influence their purchasing decisions. According to Forbes, 83% of executives use social media in their decision-making process and 92% have had a decision influenced by social media within the past year. While LinkedIn is a key platform for B2B companies, there are also other social media channels that can be leveraged to promote your business and connect with your target audience. In this article, we will discuss the differences in social media strategies for B2B and B2C businesses, and provide tips and tools to help you develop a successful social media marketing campaign for your B2B company.

What is a Social Media Marketing Agency?

Facebook launched in 2004 as an “online directory that connects people through social networks at college”. If we had told a Fortune 500 like Walmart that one day the social network would not only be worth more than it, but that they would be investing thousands and thousands of dollars in ads on the platform, they would have laughed. But here we are: social media has taken over the internet.

Simple and Free Ways to Increase Facebook Engagement

Facebook engagement is vital to help boost your brand’s organic reach. Organic reach offers optimal News Feed placement and allows your audience’s network to see your posts through shares and likes. Engagement is more important than ever thanks to Facebook’s latest algorithm change. Even if your brand has the resources for a Facebook ad budget, organic reach can help co-pilot your paid efforts to reaching a greater audience.

Are You Using LinkedIn’s Most Powerful Prospecting Tools?

LinkedIn isn’t just for connecting with future employees, other senior level decision makers and congratulating others on their promotions. LinkedIn can also generate sales by helping you locate and engage potential buyers. Here’s how.

Killer Lead Generation Content Marketing Plan Guide For

How to Create a Content Marketing Plan for Lead Generation

In todays search engine optimization world content is still king but it doesn’t take a kingdom of content to generate leads. What I have statistically seen is that less is more! and its all about quality. Google doesn’t want more content it wants better quality content.

5 Simple Steps To Effective Social Media Campaign Strategies

5 Tips for Developing a Successful Social Media Marketing Campaign

Creating a successful social media marketing campaign is a challenge for any business but is well worth the effort. Taking the additional time to focus on social media marketing can help your business grow and reach a wide range of clients. Begin using these tips today to expand your business on various social media platforms and help your company achieve higher levels of success.