So, you’ve developed an app or the latest software-as-a-service startup company. Congratulations! But now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…the right people and it all falls on you to find them. How do you do it most effectively?
Consider the micro-influencers. They may not have as well-known names as celebrities or macro-influencers, but micro-influencers—influential social media personalities with high engagement but modest-sized followings—increase your chances of hitting a marketing bullseye.Continue reading