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B2B Social Media Marketing

Discover industry-specific tactics, learn how to create valuable content, and turn your social media presence into a powerful B2B marketing tool. Forge deeper connections and build lasting relationships with your target businesses through effective B2B social media strategies.

The ultimate guide to writing a brand story
Content Strategies
Kimberly Stricker

The Ultimate Guide to Writing a Brand Story

A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.

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How to Leverage Llinkedin For B2B Sales Leads And Recruiting
Linkedin Social Media Strategies
Kimberly Stricker

How to Leverage Linkedin For B2B Sales Leads And Recruiting

Leveraging LinkedIn as a lead generation tool enables you to use your account as a powerful marketing tool to promote and attract recruits and sales; creating warm leads into resources, to convert cold buyers into more sales you can also target the right job seekers for a position in their companies!

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Why Is LinkedIn the Best Social Media Channel for B2B
Influencer Marketing
Kimberly Stricker

How To Leverage Micro Influencers To Boost Your B2B Business

So, you’ve developed an app or the latest software-as-a-service startup company. Congratulations! But now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…the right people and it all falls on you to find them. How do you do it most effectively?

Consider the micro-influencers. They may not have as well-known names as celebrities or macro-influencers, but micro-influencers—influential social media personalities with high engagement but modest-sized followings—increase your chances of hitting a marketing bullseye.

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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan
B2B Social Media Marketing
Kimberly Stricker

The basics behind creating a social media policy for your company

A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.

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8 reasons why brands should be using Facebook Live
Facebook Strategies
Kimberly Stricker

8 reasons why brands should be using Facebook Live

In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.

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Could Social Media Have Saved Detroit? Imagining Social Media’s Impact in the 1950s
B2B Social Media Marketing
Kimberly Stricker

Could Social Media Have Saved Detroit?

Could Social Media Have Saved Detroit? While many point to the 1967 riots as the cause of Detroit’s decline, The D’s demise actually started in the 1950s. With The Great Depression and World War II in the history books, the 1950s should have been prosperous. And from afar, perhaps they were.

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