How To Make Social Media Video Documentaries That Engage

How To Make Social Media Video Documentaries That Engage Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to…

Avoid These 4 Mistakes in Your Social Media Engagement

Avoid These 4 Mistakes in Your Social Media Engagement

Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.

Build A Stronger Facebook Digital Strategy With These Statistics

Build A Stronger Facebook Digital Strategy With These Statistics

Whether you are selling vacation homes, hot dogs, maternity jeans or engagement photoshoots – Facebook can help you reach your audience. Through video posts describing a product, Facebook ads to connect to a new audience, Facebook Live to complete a Q/A or tour and much more, the platform offers countless ways to implement a well-rounded social media strategy. However, with so many mediums, it can be difficult to choose what to implement. Check out the following Facebook statistics to learn what type of content users are interacting with and which demographics are most active.

Instagram Stories Can Be Great for B2B Here's How!

Instagram Stories Can Be Great for B2B Here’s How!

Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes.

Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.

5 Social Media Trends to Look Out For in 2019

Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?

Best Times To Post On Social Media Expectations vs Reality

It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…

Why We’re Doing the Finding Happiness Project

Why are we’re doing the Finding Happiness Project? With a remarkable resurgence, rich history, and cultural cachet, Detroit is special. Unfortunately, not everyone knows this about the Motor City. In a 2018 study, Detroit was identified as the unhappiest city in the United States. That study inspired us to prove the statistics wrong with a project called “Finding Happiness Detroit.”