Skip to content

Content Strategies

Learn to craft engaging content that resonates with your audience and achieves your marketing goals. Discover tips and strategies, explore diverse content formats, and unlock the power of effective content creation.

The Power of Personalization in B2B Content Marketing
B2B Social Media Marketing
Kimberly Stricker

The Power of Personalization in B2B Content Marketing

B2B marketing is, was, and always will be about personalization. But if you want to be at the forefront of other businesses in this competitive space today and generate more qualified leads, you have to combine what you know as a marketer with what is possible technologically and with the right tools.

Read More »
How To Effectively Reach A Global Social Media Audience
Social Media Pro Tips
Kimberly Stricker

How To Effectively Reach A Global Social Media Audience

Don’t be intimidated by the prospect of reaching a global audience and maintaining a global brand! As the manager of social media marketing for international audiences and multiple social media profiles, you have the power to effectively engage with diverse cultures and target audiences, even with limited resources.

Read More »
How to leverage employee-generated content and user generated content
Social Media Pro Tips
Kimberly Stricker

How To Leverage Employee Generated Content

Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand’s reach exponentially…organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.

Read More »
TikTok Micro-Influencers vs. Celebrity Influencers
Tiktok Strategies
Kimberly Stricker

TikTok Micro-Influencers vs. Celebrity Influencers

Micro-influencers with the right marketing strategy on TikTok can take your brand from background noise to front-page news with the help of a good strategy. But what many marketers forget is that before the fun can begin, you have to make sure you select just the right influencer. Finding the right person to lead your TikTok influencer marketing campaign requires important foundational strategy work, including aligning your goals, budget, and audience. However, there are a few new things to consider when it comes to TikTok that you should keep in mind.

Read More »
The ultimate guide to writing a brand story
Content Strategies
Kimberly Stricker

The Ultimate Guide to Writing a Brand Story

A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.

Read More »