B2B marketing is, was, and always will be about personalization. But if you want to be at the forefront of other businesses in this competitive space today and generate more qualified leads, you have to combine what you know as a marketer with what is possible technologically and with the right tools.
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Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.
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Don’t be intimidated by the prospect of reaching a global audience and maintaining a global brand! As the manager of social media marketing for international audiences and multiple social media profiles, you have the power to effectively engage with diverse cultures and target audiences, even with limited resources.
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Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand’s reach exponentially…organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.
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Micro-influencers with the right marketing strategy on TikTok can take your brand from background noise to front-page news with the help of a good strategy. But what many marketers forget is that before the fun can begin, you have to make sure you select just the right influencer. Finding the right person to lead your TikTok influencer marketing campaign requires important foundational strategy work, including aligning your goals, budget, and audience. However, there are a few new things to consider when it comes to TikTok that you should keep in mind.
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TikTok the lip syncing mobile app is disrupting social media and going viral! if your leveraging social media for your business just like we do, pay attention.
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A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.
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Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
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It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…
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The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!
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