Avoid These 4 Mistakes in Your Social Media Engagement

Avoid These 4 Mistakes in Your Social Media Engagement

Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.

Build A Stronger Facebook Digital Strategy With These Statistics

Build A Stronger Facebook Digital Strategy With These Statistics

Whether you are selling vacation homes, hot dogs, maternity jeans or engagement photoshoots – Facebook can help you reach your audience. Through video posts describing a product, Facebook ads to connect to a new audience, Facebook Live to complete a Q/A or tour and much more, the platform offers countless ways to implement a well-rounded social media strategy. However, with so many mediums, it can be difficult to choose what to implement. Check out the following Facebook statistics to learn what type of content users are interacting with and which demographics are most active.

Instagram Stories Can Be Great for B2B Here's How!

Instagram Stories Can Be Great for B2B Here’s How!

Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes.

Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.

25 LinkedIn Statistics You Can't Ignore

25 LinkedIn Statistics You Can’t Ignore

f we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question?

“How much time have you spent on LinkedIn?”

When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.

However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…

Incredibly Creative Ways Brands Are Using Chatbots

Incredibly Creative Ways Brands Are Using Chatbots

As we’ve said before, chatbot virtual assistants natural language processing is the next big thing in social media messaging platforms. This simple and effective artificial intelligence uses natural organic language to machine learn conversations with customers. It is not only low-cost, but extremely customizable and effective. If your brand isn’t adding resources into generating your own chatbot for customer support, it’s most likely because you don’t think your business and customers have a use for it. It is time to rethink your approach because you can use chatbots in countless creative ways to boost sales, enhance customer service, and engage with customers and generate brand awareness.

Check out how the following brands have thought outside of the box to seamlessly enter the world of chatbot assistants. It may inspire you to do the same!

Why You Should Take Advantage of Facebook Chatbots

Why You Should Take Advantage of Facebook Chatbots

If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be?

Unfortunately, time machines don’t exist (yet!), but you can be among the first businesses to use Facebook’s newest treasure: Messenger chatbots.

There are currently only around 300,000 Facebook Messenger chatbots active – making it a prime time to beat the competition and take advantage of a new marketing tool.

What is the Ideal Length of a Social Media Post?

When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective strategy to do so is to make sure you are using the ideal character length in each status update. In this blog post, we will be covering the ideal length of both Twitter and Facebook postings.