Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.Continue reading
Mastering a paid Facebook ad strategy isn’t just about creating killer content. It’s about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?Continue reading
Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?Continue reading
In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.Continue reading
Facebook CEO, Mark Zuckerberg has realized that his creation is straying away from what he initially created it for, people coming together. The website has been infiltrated by spam, and too many advertisements, Zuckerberg wants to bring back the community he intended to create. Part of this new push for the community is the relaunch of the Facebook events app, called Facebook Local.Continue reading
So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.
That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!
This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.Continue reading
Social media platforms have become an essential tool for businesses of all kinds to reach and engage their target audience. For B2B companies, finding the best social media platforms and developing a successful social media marketing strategy can be a challenge. However, with the right strategy and channels, B2B companies can effectively use social media to reach decision-making executives and influence their purchasing decisions. According to Forbes, 83% of executives use social media in their decision-making process and 92% have had a decision influenced by social media within the past year. While LinkedIn is a key platform for B2B companies, there are also other social media channels that can be leveraged to promote your business and connect with your target audience. In this article, we will discuss the differences in social media strategies for B2B and B2C businesses, and provide tips and tools to help you develop a successful social media marketing campaign for your B2B company.Continue reading
In March 2018, it was revealed that data from up to 87 million Facebook users had gotten into the hands of Cambridge Analytica, a third-party data firm. This raised privacy concerns for Facebook users who now realized their private data was not completely secure. What seemed to be a harmless social media platform now holds all of your personal data that could potentially fall into the wrong hands.Continue reading
It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…Continue reading
What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet?
Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a “piece of automated messaging software that uses AI to converse with people”. We know, it sounds a bit daunting (and sort of creepy), but it really is a useful tool.
Think of a chatbot as your Facebook page’s very own personal Siri. It understands questions related to your business and is able to effectively and accurately answer them. It allows a customer to simply type a message in (just like they’re messaging a friend) and receive an answer. Goodbye making phone calls, searching in Google or waiting for web pages to load just to find the answer to a simple question.
But how do Facebook chatbots benefit your business – not just customers – and is it worth investing time in?
The answer is endless ways and YES!