8 Social Media Marketing Tools For Business Success

Facebook, Influencer Marketing, Instagram, Social Media, Social Media Strategy Pro TipsBy Social Motto Social Media Management Team March 7, 2019

Every day social media marketers are faced with a never-ending list of responsibilities.

Did you schedule every post for Facebook, LinkedIn, Twitter and Instagram? Did you respond to all 56 comments on Facebook? Did you respond to 15 Instagram direct messages? Did you make sure your brand and it’s various products were not mentioned negatively on Twitter? Did you reach out to micro-influencers about posting a review of our newest product? Did you boost that last Facebook post for $50? Whew – and that’s not even half of it.

It can certainly be a challenge to stay on top of everything, but luckily for us, there are countless social media tools and programs that can help you succeed, streamline the process and save time.

The following are some of our favorite tools for scheduling, content discovery, analytics, brand listening, reputation management, and content creation.

5 Social Media Trends to Look Out For in 2019

Content Development, Facebook, Influencer Marketing, Instagram, micro-influencer, Social Media, Social Media Strategy Pro TipsBy Social Motto Social Media Management Team February 5, 2019

Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?

Who are Social Media Influencers?

Influencer MarketingBy Social Motto Social Media Management Team September 19, 2018

Who are social media influencers? Think of the last time a friend of yours went on and on raving about a product. Even if you hadn’t heard of that product or weren’t previously interested, this influenced you to think about buying it as well. This thought process is exactly why influencer marketing works. Behind this phenomenon are the social media influencers themselves.

Tips for Hosting an Instagram takeover

Influencer Marketing, Instagram, Social MediaBy Social Motto Social Media Management Team September 1, 2017

Instagram takeovers are a great way to boost awareness, engagement, and conversion – if approached correctly. Revitalizing your page by introducing a fresh perspective of someone new can help boost excitement among your followers. Here are the six key steps to a successful Instagram takeover:

6 Tips on running micro-influencer campaigns

Influencer MarketingBy Social Motto Social Media Management Team March 2, 2017

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.
Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.