Ecommerce Revolution: What is Your Social Commerce strategy

Ecommerce Revolution: What is Your Social Commerce strategy?

When it comes to social commerce, social networks, social channels, and social media networks things may all appear to be the same but can be quite different for your brand and sales channel to drive the right kind of audience to the targeted landing page.

With the sheer number of social media platforms multiplying each year, it can be difficult to find a social commerce strategy that leverages each to make sure you are driving customers with your social media efforts from social channels to the purchase process.

6 Tips on running micro-influencer campaigns

6 Tips on running micro-influencer campaigns

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.
Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.