Ecommerce Revolution: What is Your Social Commerce strategy?

Social Media Strategy Pro Tips, Influencer Marketing, Social MediaBy Social Motto Social Media Management Team July 28, 2020

When it comes to social commerce, social networks, social channels, and social media networks things may all appear to be the same but can be quite different for your brand and sales channel to drive the right kind of audience to the targeted landing page.

With the sheer number of social media platforms multiplying each year, it can be difficult to find a social commerce strategy that leverages each to make sure you are driving customers with your social media efforts from social channels to the purchase process.

Who are Social Media Influencers?

Influencer MarketingBy Social Motto Social Media Management Team September 19, 2018

Who are social media influencers? Think of the last time a friend of yours went on and on raving about a product. Even if you hadn’t heard of that product or weren’t previously interested, this influenced you to think about buying it as well. This thought process is exactly why influencer marketing works. Behind this phenomenon are the social media influencers themselves.

6 Tips on running micro-influencer campaigns

Influencer MarketingBy Social Motto Social Media Management Team March 2, 2017

So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge.
Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.