Who are social media influencers? Think of the last time a friend of yours went on and on raving about a product. Even if you hadn’t heard of that product or weren’t previously interested, this influenced you to think about buying it as well. This thought process is exactly why influencer marketing works. Behind this phenomenon are the social media influencers themselves.
So, you’ve developed an app or the latest software-as-a-service startup company. And now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…many people…and it all falls on you. How do you do it most effectively? You are not the only newbie faced with this challenge. Thankfully, in the past four years, with the boom of social media has come a rise in influencer marketing as a reliable acquisition channel for consumers. And there are so many influencers to choose from. So which one has the potential to be the best fit for you. Consider micro-influencers.