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Influencer Marketing

Expand your brand reach and engage with target audiences through the power of influencer marketing. Discover how to partner with the right influencers, learn effective collaboration strategies, and unlock the potential for explosive growth.

The Ultimate Guide to B2B Influencer Marketing Strategy and Tips
B2B Social Media Marketing
Kimberly Stricker

The Ultimate Guide to B2B Influencer Marketing Strategy and Tips

B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business.

There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let’s go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.

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Why Is LinkedIn the Best Social Media Channel for B2B
Influencer Marketing
Kimberly Stricker

How To Leverage Micro Influencers To Boost Your B2B Business

So, you’ve developed an app or the latest software-as-a-service startup company. Congratulations! But now, because you are a fresh new startup, you need to find some people to get your amazing innovation in front of…the right people and it all falls on you to find them. How do you do it most effectively?

Consider the micro-influencers. They may not have as well-known names as celebrities or macro-influencers, but micro-influencers—influential social media personalities with high engagement but modest-sized followings—increase your chances of hitting a marketing bullseye.

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