Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.
What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…
Every day social media marketers are faced with a never-ending list of responsibilities.
Did you schedule every post for Facebook, LinkedIn, Twitter and Instagram? Did you respond to all 56 comments on Facebook? Did you respond to 15 Instagram direct messages? Did you make sure your brand and it’s various products were not mentioned negatively on Twitter? Did you reach out to micro-influencers about posting a review of our newest product? Did you boost that last Facebook post for $50? Whew – and that’s not even half of it.
It can certainly be a challenge to stay on top of everything, but luckily for us, there are countless social media tools and programs that can help you succeed, streamline the process and save time.
The following are some of our favorite tools for scheduling, content discovery, analytics, brand listening, reputation management, and content creation.
If you have been active lately on Instagram you might have noticed a decrease in the Instagram engagement rate – you aren’t alone. If you haven’t noticed yet the Instagram feed has changed due to the recent algorithm update significantly prioritizing posts, photos, and videos from users’ friends and family – leaving businesses and promotions behind.
Social media marketing is changing…though not impossible to still have a constant cycle of engagement on your posts, it’s definitely more difficult than before to engage your audience. As a digital marketing agency, I have put together some of my proven ways to grow your Instagram engagement and followers organically increase for your business and brand while building up a loyal following of customers and grow your Instagram presence organically and engage your users.
The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!
Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…
Instagram is a world full of discovery, learning, and experimentation. Users try and try again with different approaches to their postings to see which types of posts will receive the most likes or engagement. Did you know that something as simple as the background in your photos could be impacting how many likes that your posts are receiving?
Instagram has created a feature much like the stories that we view on Snapchat, Instagram stories. The “story” feature on Instagram has been around for a little over a year now, but many users have yet to try it out. Instagram stories create a new opportunity for businesses to share things about what they do and how they do it. These stories can be used in several different ways to bring new life to your Instagram account.
Want to know the secret to beating Instagram’s latest algorithm change? Would you really like to know when is the best time to post to Instagram? It’s quite simple: schedule posts for when most of your followers are online that’s how we do it at Social Motto.
The algorithm cares about how much engagement your Instagram post gets and how quickly you get that engagement.
If a post goes out when 98% of your followers are online, you increase your chance of accumulating likes very quickly.
If a post gets a lot of likes and comments shortly after being posted, Instagram recognizes the post as quality content and shows your post to even more followers.
Each account is unique and will require careful consideration to hack the algorithm change and increase your reach to get more likes and followers. So how do you find the best time to post on Instagram for your account? Unfortunately, there isn’t a single best time to post, but here are a few tips to help you reach the biggest Instagram audience possible.