To create and maintain a popular online social media campaign as we do as a digital marketing agency you should consistently post top-quality, innovative and intriguing content. And that’s where Instagram’s Story takeovers are a great strategy to add to your social media toolbox. To put it simply for now before I go into further detail, an Instagram takeover is defined as a user or brand taking over another user’s Instagram account for a specific period to post their own content. It’s a win-win strategy because two brands or people get exposure and can expand your Instagram account with fresh and engaging posts with user-generated content and the hosted account can tap into a new audience as well, so yeah it’s a sure win win!
Whether you’re a business owner, an influencer, or a digital marketer, it’s likely you’ve wondered how to optimize your Instagram content strategy. Not to mention that you want to improve your lead generation and boost engagement for increased sales. The tried and tested way to personally interact with your audience is efficient, but you don’t always have the time. Above that, you must also consider Instagram’s smart upgrades, which can lead your business to lose followers if you’re not ready to pivot. Nevertheless, if you don’t have a top-quality content strategy ready, you’ve already prepared to fail. But even so, you shouldn’t have just any strategy in place. It must be agile and scalable.
Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes. Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.
What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…
If we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question? “How much time have you spent on LinkedIn?” When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy. However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…
If you have been active lately on Instagram you might have noticed a decrease in the Instagram engagement rate – you aren’t alone. If you haven’t noticed yet the Instagram feed has changed due to the recent algorithm update significantly prioritizing posts, photos, and videos from users’ friends and family – leaving businesses and promotions behind. Social media marketing is changing…though not impossible to still have a constant cycle of engagement on your posts, it’s definitely more difficult than before to engage your audience. As a digital marketing agency, I have put together some of my proven ways to grow your Instagram engagement and followers organically increase for your business and brand while building up a loyal following of customers and grow your Instagram presence organically and engage your users.
Instagram is no doubt one of the most popular social platforms on the Internet. It’s not only a place for people to connect with friends and family but also to follow their favorite brands. In fact, 80% of Instagram users follow businesses on Instagram! This makes it vital for brands to create an Instagram profile to connect with their audience. However, it can be disheartening when you put time, money and countless resources into a social channel that just won’t grow.
Instagram is a world full of discovery, learning, and experimentation. Users try and try again with different approaches to their postings to see which types of posts will receive the most likes or engagement. Did you know that something as simple as the background in your photos could be impacting how many likes that your posts are receiving?
The goal for your company should be to utilize hashtags to the fullest. How to find the perfect hashtag? Hashtags are a huge part of social media marketing, especially now that Instagram has offered users the option to follow hashtags in addition to following other users.
Instagram has created a feature much like the stories that we view on Snapchat, Instagram stories. The “story” feature on Instagram has been around for a little over a year now, but many users have yet to try it out. Instagram stories create a new opportunity for businesses to share things about what they do and how they do it. These stories can be used in several different ways to bring new life to your Instagram account.