Feeling overwhelmed trying to create strategic, top-notch content for your LinkedIn marketing platform? You’re not alone. LinkedIn is the obvious go-to marketing platform for B2B marketers looking to elevate their brand and connect with other professionals. But how do you stand out and truly engage your audience amidst all the noise?
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Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.
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Leveraging LinkedIn as a lead generation tool enables you to use your account as a powerful marketing tool to promote and attract recruits and sales; creating warm leads into resources, to convert cold buyers into more sales you can also target the right job seekers for a position in their companies!
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It’s no surprise that LinkedIn, the world’s largest social media platform for business professionals, is the absolute best b2b social media channel for companies’ advertising solutions and b2b marketers.
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Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
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If we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question?
“How much time have you spent on LinkedIn?”
When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.
However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics.
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LinkedIn isn’t just for connecting with future employees, other senior level decision makers and congratulating others on their promotions. LinkedIn can also generate sales by helping you locate and engage potential buyers. Here’s how.
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Given B2B’s penchant for the professional and for investing in partnerships with other companies, LinkedIn is the perfect platform to reach out on. However, there are a few pressing questions for any B2B company using LinkedIn.
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