Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.Continue reading
Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?Continue reading
Do you ever wonder how Snapchat Geofilters and backdrops are created?
Snapchat recently launched four new features to the app. These options allow you to create your own Geofilters, backdrops, voice filters and the ability to attach a website link.
This new update lets users create filters within the app which can be used for businesses, weddings and graduations parties, among many other events. With a fee of $5.99, you can create your own personal filter which can be customized with text, bitmojis, and stickers. You have the option to have your filter available for one hour or up to 90 days.Continue reading
With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.Continue reading
So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.
That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!
This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.Continue reading
It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…Continue reading