Reading Time: 3 minutes Whether you are selling vacation homes, hot dogs, maternity jeans or engagement photoshoots – Facebook can help you reach your audience. Through video posts describing a product, Facebook ads to connect to a new audience, Facebook Live to complete a Q/A or tour and much more, the platform offers countless ways to implement a well-rounded social media strategy. However, with so many mediums, it can be difficult to choose what to implement. Check out the following Facebook statistics to learn what type of content users are interacting with and which demographics are most active.
Reading Time: 3 minutes What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…
Reading Time: 3 minutes f we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question?
“How much time have you spent on LinkedIn?”
When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.
However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…
Reading Time: 4 minutes The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!
Reading Time: 4 minutes If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.
Reading Time: 5 minutes If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be?
Unfortunately, time machines don’t exist (yet!), but you can be among the first businesses to use Facebook’s newest treasure: Messenger chatbots.
There are currently only around 300,000 Facebook Messenger chatbots active – making it a prime time to beat the competition and take advantage of a new marketing tool.
Reading Time: 6 minutes Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of ad) is the most important and a wrong choice can impact the effectiveness of your ad. Have no worry! I’m going to show you the basic steps to create ads, set up a budget, target the right audience for maximum reach and create a strong Facebook marketing strategy.
Reading Time: 3 minutes So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.
Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkdIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.
Reading Time: 1 minute Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.
Reading Time: 3 minutes Instagram has created a feature much like the stories that we view on Snapchat, Instagram stories. The “story” feature on Instagram has been around for a little over a year now, but many users have yet to try it out. Instagram stories create a new opportunity for businesses to share things about what they do and how they do it. These stories can be used in several different ways to bring new life to your Instagram account.