Ecommerce Revolution: What is Your Social Commerce strategy?

Social Media Strategy Pro Tips, Facebook, Influencer Marketing, Instagram Strategies, Social Ads, Social MediaBy shadow July 28, 2020

When it comes to social commerce, social networks, social channels, and social media networks things may all appear to be the same but can be quite different for your brand and sales channel to drive the right kind of audience to the targeted landing page.

With the sheer number of social media platforms multiplying each year, it can be difficult to find a social commerce strategy that leverages each to make sure you are driving customers with your social media efforts from social channels to the purchase process.

8 Top Facebook Targeting Options You Didn’t Know Existed

Social Media Strategy Pro Tips, Facebook, Social Ads, Social MediaBy Social Motto Social Media Management Team January 9, 2019

If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.

Why you Should use Video for Social Media Marketing

Social Ads, Social Media, Social Media Strategy Pro TipsBy Social Motto Social Media Management Team February 21, 2018

So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.

Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkdIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.

Native Ads, We See You

Social Ads, Social Media, Social Media Strategy Pro TipsBy Social Motto Social Media Management Team January 24, 2018

Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.