Things evolve fast in the online marketing world, and it’s shifted from “content is king” to “content marketing especially when it comes to content in social media marketing,” which covers so much more than search engine traffic. With the continued growth of social media and the changing marketing landscape in terms of paid advertising, content marketing has certainly evolved. However, it’s important to understand that content marketing is not simply about creating tons of short low quality random content. In the past, marketers would create lots of low-quality content to drive organic search traffic to their web sites and since the past few updates within search algorithms digital agencies such as our taken a new strategy and pruined low quality content and seen organic traffic increase as a result.
Twitter consistently remains one of the best ways for brands and businesses to make an impression on potential customers and connect with existing customers. Considering the features and options Twitter offers such as polls, GIFs, videos and photos, it’s no surprise that over 500 million tweets are sent each day! But why does Twitter matter for your brand? Does it matter for your brand? Here are the most important Twitter statistics you should consider when developing a social media strategy for your business.
No doubt about it you can increase your Facebook video views in an incredible way to organically boost engagement on Facebook. Considering 100 million hours of video are watched on Facebook per day, Facebook video is a top player in social media marketing. However, it isn’t just enough to create videos and upload them to your brand’s page, and you may find that video views are disappointing and off-target each month. If so, it’s time to carefully consider what users respond to best in order to maximum your efforts. Here are a few tips to help elevate the views and engagement on your videos!
When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible. The key to a successful business to business social media strategies and campaigns is to put your resources into the correct social media channels – and share the right content to them. By using these simple Social Media tips and implementing them, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!
If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.
[dropcap]M[/dropcap]anaging a global brand on social media sounds daunting, but it doesn’t need to be complicated. Sure, having multiple audiences who are awake at different times, speak different languages and have an assortment of needs can complicate your strategy a bit. However, having such a wide audience is an achievement that many brands wish to have and it should be utilized significantly. Careful planning, team delegation, and research will have your social media marketing ready to launch globally easily! Here are a few tips to help you get started.
Facebook engagement is vital to help boost your brand’s organic reach. Organic reach offers optimal News Feed placement and allows your audience’s network to see your posts through shares and likes. Engagement is more important than ever thanks to Facebook’s latest algorithm change. Even if your brand has the resources for a Facebook ad budget, organic reach can help co-pilot your paid efforts to reaching a greater audience.
Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of ad) is the most important and a wrong choice can impact the effectiveness of your ad. Have no worry! I’m going to show you the basic steps to create ads, set up a budget, target the right audience for maximum reach and create a strong Facebook marketing strategy.
So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day. That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah! This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.
When it comes to marketing in 2018, size matters…Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). The key ingredient to digital marketing success is social media success. Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). So, how do you even the playing field and pack a punch that rivals the heavy hitters like Hilton, Marriott, Hyatt, and Wyndham?