Social Media Pro Tips • Social Motto

How To Make Your Social Media Strategy More Inclusive

Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.

Boosting Posts Vs Promoted: Mastering Facebook Ads

Mastering Facebook Ads Boosting Posts Vs Promoted

Mastering a paid Facebook ad strategy isn’t just about creating killer content. It’s about knowing how to effectively promote your content to get the most out of your post engagement for maximum conversion and return on ad spent. It means having a powerhouse distribution plan that can put that masterpiece in the right hands at the right time and increase post engagement and drive website conversions. So which is best for your potentially sponsored content? Boosted posts or Promoted Posts?

How To Effectively Reach A Global Social Media Audience

Don’t be intimidated by the prospect of reaching a global audience and maintaining a global brand! As the manager of social media marketing for international audiences and multiple social media profiles, you have the power to effectively engage with diverse cultures and target audiences, even with limited resources.

How To Leverage Employee Generated Content

Employee-generated content is a surprisingly powerful form of communication. It simultaneously strengthens your relationships with new and current customers, top talent looking for work, and your current employees. It communicates loyalty and trust throughout and—and within—your organization. It lures the most qualified people to want to work for you and builds brand advocates. And it expands your brand’s reach exponentially…organically.But is it as easy as asking the people you employ to post about how much they like their jobs on social media? No. You need to do more; you need a plan.

The Top Strategies For TikTok Social Media Marketing

TikTok the lip syncing mobile app is disrupting social media and going viral! if your leveraging social media for your business just like we do, pay attention.

The Ultimate Guide to Writing a Brand Story

A well-told story turns wonky data into relatable information. They connect the dots between your brand’s promise and your customer’s aspirations. They are the heart and soul of brand storytelling and the part people relate to the most. Mastering the art of a powerful brand story can unlock the full potential of your brand and increase engagement with your target audience.

Irritating Social Media Strategies That Brands Should Avoid

Social media is an incredible way to connect with your audience across the world seamlessly and instantly. But just as quickly as a post can reach the other side of the world the unfollow button can also be hit. Once someone unfollows your brand’s account that prized connection is lost.

5 Social Media Trends You Should Know

Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?

What is the Ideal Length of a Social Media Post?

When you post on social media you are competing with thousands of other brands for your audience’s attention – and the amount of attention your audience has available to give you is limited. It is important to do whatever you can to stand out as a brand and grab the attention of the audience. A simple yet effective strategy to do so is to make sure you are using the ideal character length in each status update. In this blog post, we will be covering the ideal length of both Twitter and Facebook postings.

5 Ways To Monetize YouTube Video Content

Your Guide on How To Make Money With Youtube

Have you ever thought about making money from your YouTube content or working with a sponsor? In this article, we will discuss five ways YouTubers can earn money with video sponsorships.

Plug or Mention the Sponsor in Your Video. Video plugs and mentions are the most common type of sponsorship integration on YouTube. As the channel host, you introduce the brand to your audience. Depending on the sponsorship agreement, you may also include additional details about the brand, share promotions, and talk about or show the product/service.