how to make social media videos that engage

How To Make Social Media Video Documentaries That Engage

Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content. For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video. Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.

CONTINUE READING
Avoid These 4 Mistakes in Your Social Media Engagement

Avoid These 4 Mistakes in Your Social Media Engagement

Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.

CONTINUE READING
Build A Stronger Facebook Digital Strategy With These Statistics

Build A Stronger Facebook Digital Strategy With These Statistics

Whether you are selling vacation homes, hot dogs, maternity jeans or engagement photoshoots – Facebook can help you reach your audience. Through video posts describing a product, Facebook ads to connect to a new audience, Facebook Live to complete a Q/A or tour and much more, the platform offers countless ways to implement a well-rounded social media strategy. However, with so many mediums, it can be difficult to choose what to implement. Check out the following Facebook statistics to learn what type of content users are interacting with and which demographics are most active.

CONTINUE READING
Twitter Statistics Every Brand Should Consider

Twitter Statistics Every Brand Should Consider

Twitter consistently remains one of the best ways for brands and businesses to make an impression on potential customers and connect with existing customers. Considering the features and options Twitter offers such as polls, GIFs, videos and photos, it’s no surprise that over 500 million tweets are sent each day! But why does Twitter matter for your brand? Does it matter for your brand? Here are the most important Twitter statistics you should consider when developing a social media strategy for your business.

CONTINUE READING
8 Social Media Marketing Tools For Business Success

8 Social Media Marketing Tools For Business Success

Every day social media marketers are faced with a never-ending list of responsibilities. Did you schedule every post for Facebook, LinkedIn, Twitter and Instagram? Did you respond to all 56 comments on Facebook? Did you respond to 15 Instagram direct messages? Did you make sure your brand and it’s various products were not mentioned negatively on Twitter? Did you reach out to micro-influencers about posting a review of our newest product? Did you boost that last Facebook post for $50? Whew – and that’s not even half of it. It can certainly be a challenge to stay on top of everything, but luckily for us, there are countless social media tools and programs that can help you succeed, streamline the process and save time. The following are some of our favorite tools for scheduling, content discovery, analytics, brand listening, reputation management, and content creation.

CONTINUE READING