Here’s How To Create Your First Facebook Ad

Here’s How To Create Your First Facebook Ad Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of…

What is Reputation Management on Social Media?

You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.

For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.

Best Times To Post On Social Media Expectations vs Reality

It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…

What is a Social Media Marketing Agency?

Facebook launched in 2004 as an “online directory that connects people through social networks at college”. If we had told a Fortune 500 like Walmart that one day the social network would not only be worth more than it, but that they would be investing thousands and thousands of dollars in ads on the platform, they would have laughed. But here we are: social media has taken over the internet.

Will Social Media Ever Replace Traditional Advertising?

The best part about social media websites? They’re free. It costs nothing to post about your product on your brand’s Facebook and Twitter pages or announce a new service on your LinkedIn. If you do decide to dive into the world of paid social, the cost is marginal compared to the amount of money companies pay to produce TV ads or print campaigns.

What Social Media Channels Are Best For B2B

When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.

The key to a successful business to business social media campaign is to put your resources into the correct social media channels – and share the right content to them. By doing this, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!

Social Media Marketing 101

Social Media Marketing 101 Guide For Beginners

So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.

That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!

This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.