5 Tips for Developing a Successful Social Media Marketing Campaign

5 Simple Steps To Effective Social Media Campaign Strategies

Creating a successful social media marketing campaign is a challenge for any business but is well worth the effort. Taking the additional time to focus on social media marketing can help your business grow and reach a wide range of clients. Begin using these tips today to expand your business on various social media platforms and help your company achieve higher levels of success.

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Boost ROAS With Facebook Ads

Boost ROAS With Facebook Ads With These 5 Proven Tips

Facebook marketing has, in recent years, become one of the most valuable tools for growth-oriented businesses to tap into. You can gain rapid growth for your business and boost ROAS with Facebook Ads and see a tremendous increase in engagment and conversions. Why Facebook? The Facebook platform holds 2 billion monthly users that is a huge market to tap into, making it an invaluable resource for gaining audience reach and stimulating conversion. However, optimizing advertising campaigns may appear complicated but it really isnt, if you know what to look for among the many options available for identifying and interacting with customers and stay on top of social media trends as we do at Social Motto Detroit. To help you see the trees through the forest, here are some of the best ways we have proven to return (ROAS) with your Facebook marketing budget.

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how to make social media videos that engage

How To Make Social Media Video Documentaries That Engage

Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content. For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video. Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.

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Facebook Live How To Succeed at Every Event

Facebook Live How To Succeed at Every Event

It’s 2019 – and social media live event coverage is everything! It’s a chance to utilize social media to show off your business’ event, product or service in real-time with highly engaging visuals. Marketers know the importance of live event coverage. Everything from sporting events to cooking shows is streamed on TV for millions of users to watch. However, you don’t have to have a massive wallet and a production budget to cover an event online! All you need is a phone, a few social media accounts and fast fingers (have you ever tried live-tweeting a NASCAR race?!). Here is how we regularly utilize live event coverage to help clients connect and engage with their audience at a wide variety of events you can also check out Facebook live coverage in depth in one of my posts titled 8 reasons why brands should be using facebook live.

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Avoid These 4 Mistakes in Your Social Media Engagement

Avoid These 4 Mistakes in Your Social Media Engagement

Would you ignore a customer in your store asking for a different jean size? How about a customer calling to let you know they placed their order four weeks ago and still have not received a shipment confirmation? Surely not. Ignoring a customer or potential customer reaching out to your brand on social media is just as awful as ignoring one in person or on the phone. A clear engagement plan is an essential part of every social media strategy. Without it, your customers and audience members will feel unappreciated, ignored and uncomfortable supporting your brand. Here are the biggest mistakes a brand can make concerning social media engagement and how to avoid them.

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