Given B2B’s penchant for the professional and for investing in partnerships with other companies, LinkedIn is the perfect platform to reach out on. However, there are a few pressing questions for any B2B company using LinkedIn.
Your Guide to Leverage TikTok For Social Media Marketing Table of Contents Your Guide to Leverage TikTok For Social Media MarketingAn In Depth Look Into Tiktok For Social Media Marketing StrategiesWhat Is TikTok?Why are social media marketers paying attention and using TikTok in Social Media Campaigns?What’s the Difference?Who Uses TikTok?How do you promote on TikTok?TikTok’s…
Here’s How To Create Your First Facebook Ad Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of…
When your business is small, and growth is invaluable, making the right marketing decisions can make or break you. As a small business or start up company, you need to get the most out of your marketing budget.
Want to know the secret to beating Instagram’s latest algorithm change? Would you really like to know when is the best time to post to Instagram? It’s quite simple and here is how.
The algorithm cares about how much engagement your Instagram post gets and how quickly you get that engagement.
If a post goes out when 98% of your followers are online, you increase your chance of accumulating likes very quickly.
If a post gets a lot of likes and comments shortly after being posted, Instagram recognizes the post as quality content and shows your post to even more followers.
Each account is unique and will require careful consideration to hack the algorithm change and increase your reach to get more likes and followers. So how do you find the best time to post on Instagram for your account? Unfortunately, there isn’t a single best time to post, but here are a few tips to help you reach the biggest Instagram audience possible.
When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.
The key to a successful business to business social media campaign is to put your resources into the correct social media channels – and share the right content to them. By doing this, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!
Creating a successful social media marketing campaign is a challenge for any business but is well worth the effort. Taking the additional time to focus on social media marketing can help your business grow and reach a wide range of clients. Begin using these tips today to expand your business on various social media platforms and help your company achieve higher levels of success.
Facebook marketing has, in recent years, become one of the most valuable tools for growth-oriented businesses to tap into. You can gain rapid growth for your business and boost ROAS with Facebook Ads and see a tremendous increase in engagment and conversions.
The Facebook platform holds 2 billion monthly users that is a huge market to tap into, making it an invaluable resource for gaining audience reach and stimulating conversion. However, optimizing advertising campaigns may appear complicated but it really isnt, if you know what to look for among the many options available for identifying and interacting with customers and stay on top of social media trends as we do at Social Motto Detroit. To help you see the trees through the forest, here are some of the best ways we have proven to return (ROAS) with your Facebook marketing budget.
To create and maintain a popular online social media campaign as we do as a digital marketing agency you should consistently post top-quality, innovative and intriguing content. And that’s where Instagram’s Story takeovers are a great strategy to add to your social media toolbox.
To put it simply for now before I go into further detail, an Instagram takeover is defined as a user or brand taking over another user’s Instagram account for a specific period to post their own content. It’s a win-win strategy because two brands or people get exposure and can expand your Instagram account with fresh and engaging posts with user-generated content and the hosted account can tap into a new audience as well, so yeah it’s a sure win win!
Adding documentary style interviews into your social media strategy is a great way to increase engagement and impressions because video content is not only a great way to drive organic traffic, but statistically, social video generates 1200% more shares than text and images combined, according to Smallbiztrends. From on-the-fly live interviews at various Detroit events to scheduled and produced interviews, Social Motto regularly incorporates interviews into our arsenal of creative content.
For one, people have the attention span of a goldfish. It’s highly unlikely that they will actually finish the video. According to 2060 Digital, Instagram videos that receive the most comments typically average about 26 seconds in length. Cut out the brown lettuce (the parts that aren’t vital and bring the video down) and just highlight the best bits. Consider uploading the full video to YouTube and offering a link to the full video in the copy if you really want to publish the full video.
Secondly, platforms like Twitter and Instagram have a limit on how long a video post can be. Keeping social media interviews short and sweet automatically optimize them for all platforms, making scheduling a much easier task.