Here’s How To Create Your First Facebook Ad

Here’s How To Create Your First Facebook Ad Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of…

Best Times To Post On Social Media Expectations vs Reality

It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…

Social Media Marketing 101

Social Media Marketing 101 Guide For Beginners

So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.

That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!

This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.

Why You Need to Outsource Your Social Media In 2018

When it comes to marketing in 2018, size matters…Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). The key ingredient to digital marketing success is social media success.

Therein lies the problem. You’re attempting to compete with the big budgets and colossal marketing teams of the chains to dominate the digital space (let’s be real: print marketing will only take you so far these days). So, how do you even the playing field and pack a punch that rivals the heavy hitters like Hilton, Marriott, Hyatt, and Wyndham?

Social Media Marketing Strategy listening Detroit

What is Social Listening? Listen Up!

What is Social listening? Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools knowledge and social media strategy development, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.

Social listening, in a sense, is a way to eavesdrop on your target audience, and use that information to create the products that they want.

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Why you Should use Video for Social Media Marketing

So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.

Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkdIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.