An active social presence demands specified expertise, adaptability, and keeping a constant ear to the ground, and your internal team may not be enough. Today, half of B2B marketers turn to an outside agency for help. This investment often results in growth and profits, but here’s a little secret—not every business needs to outsource. So, let’s explore the signs that it’s time to outsource your B2B social media marketing efforts and when it may not be the right move for you.
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In this post, we’ll cover the importance of designing detailed buyer personas and data, the key steps to creating a B2B buyer persona, and examine the different types of buyer personas that businesses can use. We’ll also go over some tips for building buyer personas, and of course, creating one using the latest and greatest tool: ChatGPT.
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B2B marketing is, was, and always will be about personalization. But if you want to be at the forefront of other businesses in this competitive space today and generate more qualified leads, you have to combine what you know as a marketer with what is possible technologically and with the right tools.
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When it comes to measuring and harnessing return on investment for content marketing strategies, a lot has changed but one thing remains stubbornly persistent—it’s really difficult to consistently maximize your social media ROI. So what are the challenges of measuring social media ROI and where should you be focusing your social media marketing efforts?
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Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.
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B2B Influencer marketing can elevate B2B brands by creating a genuine human connection with potential customers to win business.
There are many ways to win this trust, but one of the most successful? Looking inward at your company, figuring out what you stand for, and then elevating the most relevant and engaging voices both within your organization, and throughout the industry as a whole, to support and promote those values. Is a B2B influencer marketing strategy one of the most powerful ways to drive engagement, build trust, and brand awareness, reach potential customers, and drive employee advocacy? Let’s go over the pros and cons to help you decide if an influencer marketing strategy is right for your business.
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Take a second to mourn the loss of traditional social media marketing. The glory days of posting beautifully curated photos with a hooky blurb are gone. Hope is not lost within the algorithms and it comes in the form of a video format called social media storytelling.
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AI is growing in sales and marketing because marketers find it useful. AI makes it possible for businesses to not just scale and budget their social media marketing efforts, but to beeline it to better audience understanding.
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If you’re in b2b marketing, social media is no longer an option; it’s a requirement. Even though b2b marketers have a very small and specific group of people as potential customers, these individuals are on social media just like everyone else especially your competition so it just makes sense to level up your social media marketing game.
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Franchise social media marketing can be a complex task that requires balancing the needs of the local community with the goals and guidelines of the franchisor. One way to navigate this challenge is to develop a comprehensive marketing strategy that incorporates a variety of tactics, including digital media advertising and social media networks. These platforms can be utilized to effectively reach the target audience and promote the brand in a way that aligns with the overall goals of the franchise.
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