How easy is creating your own Snapchat Geofilter?

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Do you ever wonder how Snapchat Geofilters and backdrops are created?

Snapchat recently launched four new features to the app. These options allow you to create your own Geofilters, backdrops, voice filters and the ability to attach a website link.

This new update lets users create filters within the app which can be used for businesses, weddings and graduations parties, among many other events. With a fee of $5.99, you can create your own personal filter which can be customized with text, bitmojis, and stickers. You have the option to have your filter available for one hour or up to 90 days.

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The basics behind creating a social media policy for your company

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.

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8 reasons why brands should be using Facebook Live

Facebook Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

In early 2016 Facebook CEO, Mark Zuckerberg introduced the live-streaming option called Facebook Live to his popular social media platform. This tool gives brands the ability to show their audience a ‘behind the scenes’ point of view of the company, which cannot be easily shown through advertisements. This easy-to-use feature gives companies the ability to humanize their brand, helping to build a connection with their audience.

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Google Search Working on Adding Video to Search Results

Google Search Working on Adding Video to Search Results

“How tall is Will Ferrel?” You type into Google, expecting a simple number to pop up and conclude your searches, but what if, instead, Will Ferrel himself popped up in a video answering your exact question? This is the next project for Google, search videos of celebrities answering your commonly Googled questions! This feature is meant to make searches more interesting and interactive, for now only on mobile devices but the desktop frontier is also being investigated by the team who has come up with this idea. These videos are held to the same content policies of anything that you may search through Google, and celebrities do have the choice of whether or not they would like to answer the questions.

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Why Should You Start a Blog?

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Starting a blog for your company can have many benefits for business including bringing more traffic to your website as well as establishing credibility for your company. Adding a blog to your website’s repertoire means a higher possibility of your website showing up in organic search results. The titles and topics of your blog could be exactly what a potential customer is searching for, and by being lead to the blog on your website, you are now a possible contender for their business. A great tool to use to help to get you on your way to business blogging is WordPress, a very user friendly site and offers great templates for your web pages.

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Snapchat: Beyond the App

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.

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Native Ads, We See You

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.

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Why you Should use Video for Social Media Marketing

Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

So, you’ve got the photos, the tweets, and the Facebook posts down, but what’s your next move for social media marketing? We suggest you dive on into the world of video. Videos shared on social media platforms have a tendency to increase your credibility and create an appreciation for the time and effort you put into creating these custom videos. Statistics show that 61% of customers rely more on companies with custom content, such as videos.

Video content can be used on all social platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat. These videos don’t have to be awe-provoking to get your message across, lots of companies will even do slideshows of photos with text overlaying the photos to convey the message that they’re trying to send.

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Could Social Media Have Saved Detroit?

Could Social Media Have Saved Detroit? Imagining Social Media’s Impact in the 1950s

Could Social Media Have Saved Detroit? While many point to the 1967 riots as the cause of Detroit’s decline, The D’s demise actually started in the 1950s. With The Great Depression and World War II in the history books, the 1950s should have been prosperous. And from afar, perhaps they were.

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