As Threads competes with Twitter’s microblogging approach, it showcases Meta’s ambition to diversify its social media offerings and challenge established giants. But with this evolving landscape, what does this mean for B2B marketers? Can Threads truly bridge the B2B social media marketing gap?Continue reading
Do you really need to make your social media strategy inclusive? Diversity, inclusion, and accessibility in social media aren’t news anymore, it’s the norm. You’re here because you have been paying attention. You know that things have changed, and you want to be a part of it, but you’re not sure exactly what you should be doing. That’s natural. So let’s take a look at how you can create a social media strategy that speaks to the broad range of diverse populations in your community.Continue reading
Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?Continue reading
So you want to start a social media marketing campaign. Of course, you do! The average person spends nearly two hours (approximately 116 minutes) on social media every day.
That is a total of 5 years and four months over a lifetime – longer than the typical person spends in high school or college. Woah!
This makes social media a big piece of the puzzle of success for businesses and brands – and can be extremely profitable. However, many struggle to understand where to start, and it’s understandable. With countless platforms, posting methods and trends it can feel like you have endless options. We’ve created this handy social media marketing 101 guide to help you learn the basics.Continue reading
Social media platforms have become an essential tool for businesses of all kinds to reach and engage their target audience. For B2B companies, finding the best social media platforms and developing a successful social media marketing strategy can be a challenge. However, with the right strategy and channels, B2B companies can effectively use social media to reach decision-making executives and influence their purchasing decisions. According to Forbes, 83% of executives use social media in their decision-making process and 92% have had a decision influenced by social media within the past year. While LinkedIn is a key platform for B2B companies, there are also other social media channels that can be leveraged to promote your business and connect with your target audience. In this article, we will discuss the differences in social media strategies for B2B and B2C businesses, and provide tips and tools to help you develop a successful social media marketing campaign for your B2B company.Continue reading
It’s a simple question with a not-so-simple answer but in general, it all depends on which platform is best for your business model and how you can leverage your social activity against their algorithms, however there are some basic rules that are backed by statistical data that I will go over in depth in this post. But first understand there is no cookie cutter approach and there are many different factors to take into consideration such as…Continue reading
Twitter consistently remains one of the best ways for brands and businesses to make an impression on potential customers and connect with existing customers. Considering the features and options Twitter offers such as polls, GIFs, videos and photos, it’s no surprise that over 500 million tweets are sent each day! But why does Twitter matter for your brand? Does it matter for your brand? Here are the most important Twitter statistics you should consider when developing a social media strategy for your business.Continue reading