RATHER THAN JUST SAYING WE'RE STORY-TELLERS
LET US SHOW YOU THROUGH A PROJECT CALLED
With a remarkable resurgence, rich history, and cultural cachet, Detroit is special. Unfortunately, not everyone knows this about the Motor City. In a 2018 study, Detroit was identified as the unhappiest city in the United States. That study inspired us to prove the statistics wrong with a project called “Finding Happiness Detroit.”
According to a recent study released in March 2018, Detroit was officially the unhappiest city. Really? Despite the city resurgence, historical grit, cultural diversity, beautiful weather (at least 3 seasons out of the year) and lower crime rate – how could it be? Are Detroiters really unhappy?
Finding Happiness Detroit is a series of 60-second tiny documentaries showcasing the interesting, unusual, inspiring and jubilant stories that make up the City of Detroit. Unhappy? We beg to differ and are on the quest for Finding Happiness in our hometown.
What Is Finding Happiness Detroit?
They’ve quickly captivated thousands on the little screen, but there’s far more to the Finding Happiness story and the unique brand we are building…
Our Documentaries Show The Power of Visual Storytelling
But why documentaries? Well, why not? As a team of digital-marketing mavens, we’re well aware that everyone enjoys videos (nearly 80% of global internet traffic is video … and that percentage is only increasing). And just like you, we love video too. Love doesn’t always translate to talent, but we have the passion, skill, and expertise to offer a fantastic finished project.
Case in point: Click here to watch one of our quick clips that instantly went viral. We guarantee you’ve never met anyone quite like Todd LaRosa before.
We will always have a thing for the written word and maintain our chops to craft compelling copy, but we also know our stories will surely inspire happiness if viewers can see and hear the genuine emotions of our subjects. Even the best wordsmiths need some visual backing, after all.
The truth is visual storytelling is no longer the future that seems so far away. It’s the present. It’s in your pocket, in your home, on your nightstand, and amidst your office … really, it’s everywhere, thanks to phones, computers, televisions, and other devices. More importantly, it’s here to stay.
We’ve made visual storytelling our bread and butter. For us, the documentaries that make up Finding Happiness Detroit are vehicles to show its profound power. Who knew 60-second clips could pack such a punch? If we’re being honest, we did…
Honoring The Detroit Community
How Do You Find the Right People to Feature?
As Shonda Rhimes said, “Ditch the dream and be a doer.” We consider ourselves doers; and we do our best to highlight other doers who in their own unique ways are making a positive impact on our city. These doers are beacons of happiness worthy of the spotlight. Take a look at the people who DO in Detroit! In fact, do you consider yourself a doer who’s head over heels for the Motor City? Give us a shout — we’d love to get to know you!
Finding Happiness Is an Example of Building a Brand
The best part? This particular empire spreads an amazing message close to our hearts.
Finding Happiness Detroit doesn’t live on its own e-commerce website or in a brick-and-mortar location. We’re doing it all through the power of social media. It’s people like you who are helping spread the message of happiness to thousands by tapping “like,” clicking “share,” and weighing in with your comments. It’s pretty cool what you can do with social media, and frankly, we’re just scratching the surface. We want to see how big this thing can get before we reveal all of our metrics; but it’s safe to say, every business, brand, and organization who is trying to make their mark on social media will be impressed.
Food for thought: A great social strategy paired with incredible execution could be all you need to compete with the biggest brands in the world. Just be sure visual storytelling is key cog of your strategy.
We believe most people want to be happy. And by showing happiness, we spread happiness. Call it a case study or a proof of concept, we’re demonstrating the influence of effective social media marketing. Look, marketing is what we do, but we often want our clients to bask in the limelight of our efforts. With this project, things are different. We get to test, assess, adjust, and evaluate everything on our own. While we love collaboration, this is one we’re spearheading alone; and we can’t wait to show you just how far our message goes.
For us, it’s fun. But of course, it’s still business. We’re marrying the two thanks to Finding Happiness Detroit. Keep an eye out for the case study on our new brand, and join us on the journey by following Finding Happiness Detroit on Facebook.
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