Tips for Hosting an Instagram takeover
Instagram takeovers are a great way to boost awareness, engagement, and conversion – if approached correctly. Revitalizing your page by introducing a fresh perspective of someone new can help boost excitement among your followers.
Here are the six key steps to a successful Instagram takeover:
1.) Choose your guest poster
When choosing the right fit, you should consider the fact that takeovers should provide 50/50 value exchange for your business and the other party. The poster can be a person or another brand. Consider a: Company or brand, Business partner, Industry Influencer, Team member, Employee, Customer, or Community member when choosing your guest poster.
2.) Set the ground rules
It’s important to set clear goals/expectations once you have chosen your guest poster. Consider including: the length of takeover, type of content, frequency of posts, any required or suggested hashtags, and any off-limit topics in your guideline. You should also decide if you will do a complete takeover or a partial one.
3.) Generate buzz
It’s a good idea to promote the takeover beforehand, especially if you have a big name influencer. You should introduce your guest poster before, so your followers aren’t confused during the takeover.
4.) Launch and monitor
Once the takeover has launched, make sure there is a team member dedicated to managing comments and feedback. For a more authentic takeover, you can have the guest poster respond to comments, but someone should always be managing in case of any negative feedback or questions.
5.) Wrap it up and analyze
Be sure to make it clear to your followers once the takeover has ended. Once it is over with, analyzing metrics such as views, likes, comments, direct messages, mentions, etc. will give you an understanding of how successful the takeover was.
6.) Rinse, revise and repeat
When used properly, Instagram takeovers are a great marketing opportunity as it is a chance to establish business partnerships while giving your followers fun content.
To read more on how to conduct your own Instagram takeover, click here.