Instagram Statistics
Every Social Media Marketer Needs to Know
What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…
- 1 in 4 Generation Z and Millennials watch Stories of products and services they are considering buying. (Via Bit.Ai Blog)
- 50% of businesses on Instagram have produced a Story. (Via Hootsuite)
- 500 million people use Stories every day. (Via Hootsuite)
(Statistic va Sprout Social)
- Brands are posting almost as many Stories as they are normal posts. (Via Jumper Media)
- 21% of people plan their Instagram Stories in advance. (via The Preview App)
- 7 out of 10 hashtags on Instagram are branded. (Via Sprout Social)
(Statistic via Sprout Social)
- Approximately 71% of all US businesses utilize Instagram. (Via Sprout Social)
- Posts with a location tagged receive 79% more engagement. (Via Sprout Social)
- Instagram users engage more on weekdays over weekends. (Via Sprout Social)
(Statistic via Ad Espresso)
- One third of the most viewed Instagram Stories are from businesses. (Via Embed Social)
- The Instagram “like” button is hit an average of 4.2 billion times per day. (Via Ad Espresso)
- Instagram images get an average of 23% more engagement than they do on Facebook. (Via Ad Espresso)
(Statistic via Ad Espresso)
- Engagement rates for brands on their Instagram page is 10x higher than on their Facebook page. (Via Ad Espresso)
- Most brands post an average of 27.9x per month on Instagram – nearly once per day. (Via Ad Espresso)
- 60% of the top brands use the same filter for every post on Instagram. (Via Ad Espresso)
(Statistic Via Sprout Social)
