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    • Social Media Marketing Strategy Development
    • Content Creation For Social Media
    • Social Media Outreach and Engagement
    • Social Media Brand Reputation and Monitoring
    • Social Media Live Event Coverage
    • Social Media Analytics Reporting And Analysis
    • Social Media Strategic Customer Service
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Instagram Statistics Every Social Media Marketer Needs to Know
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Instagram Statistics
Every Social Media Marketer Needs to Know

What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…

 

  • 1 in 4 Generation Z and Millennials watch Stories of products and services they are considering buying. (Via Bit.Ai Blog) 
  • 50% of businesses on Instagram have produced a Story. (Via Hootsuite)
  • 500 million people use Stories every day. (Via Hootsuite)
    Instagram Statistics Every Social Media Marketer Needs to Know

    (Statistic va Sprout Social)

     

  • Brands are posting almost as many Stories as they are normal posts. (Via Jumper Media)
  • 21% of people plan their Instagram Stories in advance. (via The Preview App)
  • 7 out of 10 hashtags on Instagram are branded. (Via Sprout Social) 

 

Instagram Statistics Every Social Media Marketer Needs to Know

(Statistic via Sprout Social)

 

  • Approximately 71% of all US businesses utilize Instagram. (Via Sprout Social) 
  • Posts with a location tagged receive 79% more engagement. (Via Sprout Social)
  • Instagram users engage more on weekdays over weekends.  (Via Sprout Social) 

 

Instagram Statistics Every Social Media Marketer Needs to Know

(Statistic via Ad Espresso)

 

  • One third of the most viewed Instagram Stories are from businesses. (Via Embed Social) 
  • The Instagram “like” button is hit an average of 4.2 billion times per day. (Via Ad Espresso)
  • Instagram images get an average of 23% more engagement than they do on Facebook. (Via Ad Espresso)

 

Instagram Statistics Every Social Media Marketer Needs to Know

(Statistic via Ad Espresso)

 

  • Engagement rates for brands on their Instagram page is 10x higher than on their Facebook page. (Via Ad Espresso)
  • Most brands post an average of 27.9x per month on Instagram – nearly once per day. (Via Ad Espresso)
  • 60% of the top brands use the same filter for every post on Instagram. (Via Ad Espresso)

 

Instagram Statistics Every Social Media Marketer Needs to Know

(Statistic Via Sprout Social)

 

  • Sponsored videos get 3 times more comments than sponsored photos on Instagram. 
  • Instagram is the third-most popular social network (Facebook and YouTube take the top two spots) (Via Oberlo)
  • 61% of Instagram users are 18-34 years old. (Via Oberlo)
By Social Motto Social Media Management TeamMarch 14, 2019
Social Motto Social Media Management Team

Author: Social Motto Social Media Management Team

We are a team of digital marketing mavens who live and breathe all things social media. We don’t post part-time. We don’t juggle jobs. This isn’t a passion project to generate a few bucks. And if we’re being honest, we work far harder than we play. For us, social media is life. We see the world through hashtags, filters, and killer content; and we wouldnt have it any other way. As a full-service social media and digital advertising agency, we’ve mastered the intricacies of everything from Facebook to Snapchat and the plethora of social media platforms in between.

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