Instagram Statistics Every Social Media Marketer Needs to Know

March 14, 2021
Kimberly Stricker

What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…

1 in 4 Generation Z and Millennials watch Stories of products and services they are considering buying. (Via Bit.Ai Blog)
50% of businesses on Instagram have produced a Story. (Via Hootsuite)
500 million people use Stories every day. (Via Hootsuite)

(Statistic via Sprout Social)

Brands are posting almost as many Stories as they are normal posts. (Via Jumper Media)
21% of people plan their Instagram Stories in advance. (via The Preview App)
7 out of 10 hashtags on Instagram are branded. (Via Sprout Social)

(Statistic via Sprout Social)

Approximately 71% of all US businesses utilize Instagram. (Via Sprout Social)
Posts with a location tagged receive 79% more engagement. (Via Sprout Social)
Instagram users engage more on weekdays over weekends. (Via Sprout Social)

(Statistic via Ad Espresso)

One third of the most viewed Instagram Stories are from businesses. (Via Embed Social)
The Instagram “like” button is hit an average of 4.2 billion times per day. (Via Ad Espresso)
Instagram images get an average of 23% more engagement than they do on Facebook. (Via Ad Espresso)

(Statistic via Ad Espresso)

Engagement rates for brands on their Instagram page is 10x higher than on their Facebook page. (Via Ad Espresso)
Most brands post an average of 27.9x per month on Instagram – nearly once per day. (Via Ad Espresso)
60% of the top brands use the same filter for every post on Instagram. (Via Ad Espresso)

(Statistic Via Sprout Social)

Sponsored videos get 3 times more comments than sponsored photos on Instagram.
Instagram is the third-most popular social network (Facebook and YouTube take the top two spots) (Via Oberlo)
61% of Instagram users are 18-34 years old. (Via Oberlo)