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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Native Ads, We See You

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Native ads, a type of advertisement that has become increasingly popular with companies are becoming more apparent to page visitors. Native ads are known to be more “hidden” within a page, to stand out less than traditional advertisements, these ads are typically still labeled as such but in discrete ways. Native Advertisements are ideal for mobile browsing because of the difficulty that comes with integrating banner ads with mobile sites.

Native advertisements are a relatively new form of advertising, but despite their discrete appearance, they are still very identifiable as advertisements. However, this does not mean that this type of advertisement is ineffective. An initial thought with native advertisements was that it may confuse page visitors into clicking on the ad more than a clearly marked advertisement. The success of an advertisement can’t be solely based on how many clicks it receives, because advertisements often have a lasting effect on potential consumers. Simply because a page visitor doesn’t click on the ad, doesn’t mean that they won’t go back and search the product later. The influence that advertisements have on us as consumers do not have to lead to immediate action.

Native advertisements are a great pursuit for your company, they are proven to be just as effective with consumers as big, bold, advertisements are. This also means that as a company, if you’re trying to blend your advertisements in with page content, many consumers are already aware of this trend and will be able to identify your advertisement easily.

Kimberly Stricker

Founder / Social Media Strategy
Kim Stricker is a social media strategist, manager and founder of Social Motto social media marketing agency in Detroit Michigan. Kim’s consults with brands and companies on how to use the digital space and Social Media tools in growing brands. She’s managed campaigns for Nonprofits, Fortune 500 Companies and small businesses in how to effectively incorporate social media into an overall marketing mix, and excel in the medium by giving their brands a strong voice in the community. Kim offers strategic marketing insights that focus on brand building and communicate visions, products, and services through innovative social marketing campaigns. By becoming a brand advocate and expert, Kim can develop and optimize content for social media outreach including Facebook, Twitter, Instagram, YouTube, blogs, etc. In addition, she always maintains an awareness of new social media marketing techniques in the marketplace, as well as looking for opportunities to innovate in new territories.
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