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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

Snapchat: Beyond the App

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With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.

This feature will allow for stories to be embedded into websites by third party publishers. The hope of this feature is to bring more users to the app because Snapchat has recently seen a plateau in growth. The ability to embed stories into websites will be great for companies to help get their postings out there to their audience who may not follow their Snapchat accounts.

The hope is that with more people being able to view the stories without the app, it will entice them to then download the app, thus creating growth for Snapchat and also a bigger following for the accounts that have their stories embedded. If you don’t have a Snapchat account, now may be the time to create one!

Kimberly Stricker

Founder / Social Media Strategy
Kim Stricker is a social media strategist, manager and founder of Social Motto social media marketing agency in Detroit Michigan. Kim’s consults with brands and companies on how to use the digital space and Social Media tools in growing brands. She’s managed campaigns for Nonprofits, Fortune 500 Companies and small businesses in how to effectively incorporate social media into an overall marketing mix, and excel in the medium by giving their brands a strong voice in the community. Kim offers strategic marketing insights that focus on brand building and communicate visions, products, and services through innovative social marketing campaigns. By becoming a brand advocate and expert, Kim can develop and optimize content for social media outreach including Facebook, Twitter, Instagram, YouTube, blogs, etc. In addition, she always maintains an awareness of new social media marketing techniques in the marketplace, as well as looking for opportunities to innovate in new territories.
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