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Snapchat: Beyond the App

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With the new year comes new features for many applications. One of our beloved forms of social media, Snapchat, is making a big step with the new year by bringing Snap stories out of the app. Snapchat is currently only accessible through the application, but with this new project in the works called “Stories Everywhere” stories will be able to be viewed outside of the app.

This feature will allow for stories to be embedded into websites by third party publishers. The hope of this feature is to bring more users to the app because Snapchat has recently seen a plateau in growth. The ability to embed stories into websites will be great for companies to help get their postings out there to their audience who may not follow their Snapchat accounts.

The hope is that with more people being able to view the stories without the app, it will entice them to then download the app, thus creating growth for Snapchat and also a bigger following for the accounts that have their stories embedded. If you don’t have a Snapchat account, now may be the time to create one!

Kimberly Stricker

Kim Stricker, the founder and lead social media strategist at Social Motto, possesses over two decades of specialized experience in B2B social media marketing. Her expertise lies in harnessing the power of social media platforms to drive business-to-business engagement and growth. Kim’s strategic approach blends innovative social media tactics with in-depth knowledge of B2B marketing dynamics, making her an adept at crafting impactful digital campaigns and social media storytelling that effectively connect businesses with their professional target audiences.
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