How to Execute a Social Media Strategy for a Global Brand

[dropcap]M[/dropcap]anaging a global brand on social media sounds daunting, but it doesn’t need to be complicated. Sure, having multiple audiences who are awake at different times, speak different languages and have an assortment of needs can complicate your strategy a bit. However, having such a wide audience is an achievement that many brands wish to have and it should be utilized significantly. Careful planning, team delegation, and research will have your social media marketing ready to launch globally easily! Here are a few tips to help you get started.

What is Reputation Management on Social Media?

You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.

For any business, it’s nearly impossible to avoid negative feedback. Social media has only made it easier for people to complain, leave bad reviews and share unkind comments about your company. What once was word-of-mouth is now published on Facebook, Twitter, LinkedIn and Instagram where it lives forever and can be seen across the world. Yikes. The good news is, for every piece of negative feedback there’s most likely a positive one, too. What matters most is correctly handling the unwanted comments with grace and embracing the positive ones. This is why having an established social media reputation management plan in place is absolutely vital.

Social Media Marketing Strategy listening Detroit

What is Social Listening? Listen Up!

What is Social listening? Social listening can provide your company with major insights into what your audience wants from you on your social media sites. With the right tools knowledge and social media strategy development, you’ll be able to perfectly edit what it is you’re posting to have the biggest impacts.

Social listening, in a sense, is a way to eavesdrop on your target audience, and use that information to create the products that they want.