Reading Time: 4 minutes The best and worst part of social media? It is ever-changing. Marketers must be prepared to consistently adjust their strategy in order to successfully build relationships with online consumers, increase brand awareness and generate sales. While it can be difficult to immediately get drastic results with any strategy, knowledge is power! Having the right tools and information will point your business in the right direction. Here are the top 50 social media statistics you need to know!
Reading Time: 4 minutes If you have dabbled in Facebook Ads (or even just boosted a few posts) you most likely are aware that you can target your ad’s audience by location, gender, age, and interests. However, there are countless, niche targeting options you probably are not aware of! These options are highly specific and may be able to offer you a much higher ROI as they increase the chances of reaching your ideal audience.
Reading Time: 6 minutes Creating your first Facebook ad to advertise on Facebook can be a daunting experience. With so many options to choose from, questions to answer and decisions to make – it can be quite confusing. It surely doesn’t help that the first step (selecting the right type of ad) is the most important and a wrong choice can impact the effectiveness of your ad. Have no worry! I’m going to show you the basic steps to create ads, set up a budget, target the right audience for maximum reach and create a strong Facebook marketing strategy.
Reading Time: 8 minutes The key to a successful Facebook marketing strategy is for it to be unique. There may be 1.86 billion potential customers, but the competition is very, very real. Your business needs to stand out, find it’s place and target the right audience. Here’s how to utilize Facebook for an effective social media marketing plan!
Reading Time: 4 minutes What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet?
Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a “piece of automated messaging software that uses AI to converse with people”. We know, it sounds a bit daunting (and sort of creepy), but it really is a useful tool.
Think of a chatbot as your Facebook page’s very own personal Siri. It understands questions related to your business and is able to effectively and accurately answer them. It allows a customer to simply type a message in (just like they’re messaging a friend) and receive an answer. Goodbye making phone calls, searching in Google or waiting for web pages to load just to find the answer to a simple question.
But how do Facebook chatbots benefit your business – not just customers – and is it worth investing time in?
The answer is endless ways and YES!
Reading Time: 2 minutes All digital marketers have a clear understanding that the bottom line of Facebook advertising is that it can be quite difficult to stand out. In an ocean of advertisements, ad options, and articles that tell you the best practices for creating eye-catching Facebook ads, one must wonder: is there any way to create a more effective marketing campaign on Facebook? The answer is, yes! And the resounding yes is found in eight little letters, friends: E-M-O-T-I-O-N-S.